Research Shows: Gen Z Fuels Reptile Growth While Millennials Lead Fishkeeping

A Generational Shift in Pet Ownership

From snakes to saltwater t...

Building the Pipeline of Future Wins: Ongoing Projects Paving the Way for Market Growth!

Your APPA membership is a vital force, driving strategic advocacy that lays the groundwork for significant ...

Dogs as Lifestyle Companions: What This Means for Brands & Retailers

While doggie strollers or spa treatments would have once garnered curious or downright judgmental looks, the acceptance of four-legged f...