APPA'S FISH OWNERSHIP INSIGHTS
Access the 2026 Fish Report
Introducing APPA’s 2026 Fish Report, a dedicated deep dive into U.S. freshwater and saltwater fish-owning households and the behaviors shaping the fish care market. Built on insights from APPA’s 2025 National Pet Owners Survey, the report examines a stable ownership base alongside meaningful changes in how owners engage with the category. Explore how freshwater fish owners are adding more fish and investing in larger or additional aquariums, how generational participation is evolving, and how specialty retailers remain central sources to owners. The report also tracks spending and preferences across fish and product purchases, and more.
With data-driven trend analysis, easy-to-read charts and category-specific insights, the report provides a clear view of how fish owners are building and maintaining their aquatic environments, where in-store expertise matters most, and how omnichannel shopping is reshaping the ownership journey in 2026.
APPA'S CAT OWNERSHIP INSIGHTS
2026 Cat Report
Discover the latest trends behind U.S. cat-owning households and the evolving behaviors shaping the cat care market. APPA’s 2026 Cat Report examines the continued growth of cat ownership, the rise of multi-cat households, and the demographic shifts influencing the category, including the growing presence of male cat owners, or “cat dads,” and Gen Z. Gain insights into where spending and preferences are shifting across food, treats, products, services, health, lifestyle, the human-animal bond, and more.
APPA'S DOG OWNERSHIP INSIGHTS
2026 Dog Report
Dive into the data behind U.S. dog-owning households and the evolving behaviors shaping the dog care market. APPA's 2026 Dog Report examines key trends among dog owners, how dog ownership is growing, and how owners are managing the cost of care. Gain insights into where spending and preferences are shifting across food, treats, products, services, health, lifestyle, the human-animal bond, and more, with a clear view into what today’s dog owners value most—and how their choices are redefining dog care in 2026.
APPA'S PET OWNERSHIP INSIGHTS
2026 State of the Industry Report
APPA's all-new State of the Industry Report is the definitive resource for understanding where the pet industry stands and where it's headed. Drawing on the latest data from APPA's 2025 National Pet Owners Survey, this report provides a data-driven analysis of pet industry spending and growth, as well as pet ownership behaviors and attitudes. Gain deep insights into the U.S. pet household, with a spotlight on the most influential trends shaping pet ownership today. The newly redesigned report features deep dives into key trends, accessible, easy-to-understand charts, and trend analyses to guide you on what's most important in the pet industry in 2026.
