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Manufacturers & Pet Product Brands

Your connection to commerce, innovation and networking.

APPA is the leading association for pet product manufacturers, and APPA is growing! We aim to gather, inform, and connect the pet industry through our events, research, member benefits, and more. Take a look at what's new with our manufacturer membership.

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MANUFACTURERS & PET PRODUCT BRANDS

Your connection to commerce, innovation and networking.

APPA members are among the most connected businesses in the pet industry. Gain access to leading research reports, trade events, and a pet-focused community. 

Unique Cat Items for Home

Our Community Of Members Includes Your Favorite Pet Brands

MEMBERSHIP BENEFITS

Access industry-leading research, marketing, and events.

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Unmatched Networking

Gather with like-minded leaders to make meaningful business connections.

APPA Research and Insights Person in House Icon

Pet Owner Insights

Leverage timely pet owner survey data to accelerate your business growth.

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Industry Events

APPA members can exhibit at Global Pet Expo, the leading pet business event.

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Brand Awareness

Expand your reach and influence through APPA member marketing tactics.

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Thought Leadership

APPA members can enjoy webinars, podcasts, white papers, and more.

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Digital Marketing

Save big on digital marketing services with your APPA membership. 

MEMBERSHIP TIERS

A Match for Every Manufacturer

APPA offers three tiers of membership for Manufacturers. Browse our membership table below to compare memberships and evaluate which is best for your business. Not sure which is right for you? Contact us and we'd be happy to help! 

Basic

$1500
$20K Value

Premium

$7500
$45K Value

Elite

$14000
$60K Value

Features

Basic

Premium

Elite

RESEARCH & INSIGHTS

NPOS Quarterly Publications
10% discount
30% discount
NPOS Online Portal Subscription
10% discount
30% discount
60% discount
NPOS Online Portal Module
10% discount
30% discount
60% discount
Pet Owners Segmentation - Phase 1
10% discount
15% discount
30% discount
Pet Owners Segmentation - Phase 2
10% discount
15% discount
30% discount

NETWORKING & EVENTS

Eligibility to Exhibit at Global Pet Expo
Eligibility to Purchase New Products Showcase Entries
Competitive Edge Audit
Access to Global Pet Expo Members Lounge
The Pet Summit Tickets
2
The Pet Summit After Hours Party
2
The Pet Summit Ticket Discount
10% discount
25% discount

THOUGHT LEADERSHIP

APPA Newsletter
Regulatory Updates
Member Press Release Publication
Premium Whitepaper Access
Podcast Product Feature
Premium Webinar Access
10% discount
25% discount

BRAND AWARENESS & DIGITAL MARKETING

Webinar Sponsorship Opportunities
5% discount
10% discount
25% discount
Newsletter Banner
5% discount
10% discount
25% discount
Newsletter Sponsored Article
5% discount
10% discount
25% discount
The Pet Summit Swag Box
5% discount
10% discount
25% discount
Products Included in Buyer & Holiday Guide
1
2
Discount on Additional Products Included in Product Guide
10% discount
25% discount
Digital Marketing Services: Ad Campaigns
10% discount
25% discount
Product Presentation Video
10% discount
25% discount
Pet Expo Experience Video
10% discount
25% discount

ADDITIONAL BENEFITS

APPA Member Directory
Government & Regulatory Affair Guidance
Discount on Third-Party Services
10% discount
25% discount

Basic

Premium

Elite

Features

Basic

Premium

Elite

RESEARCH & INSIGHTS

NPOS Quarterly Publications
10% discount
NPOS Online Portal Subscription
10% discount
NPOS Online Portal Module
10% discount
Pet Owners Segmentation - Phase 1
10% discount
Pet Owners Segmentation - Phase 2
10% discount

NETWORKING & EVENTS

Eligibility to Exhibit at Global Pet Expo
Eligibility to Purchase New Products Showcase Entries
Competitive Edge Audit
Access to Global Pet Expo Members Lounge
The Pet Summit Tickets
The Pet Summit After Hours Party
The Pet Summit Ticket Discount

THOUGHT LEADERSHIP

APPA Newsletter
Regulatory Updates
Member Press Release Publication
Premium Whitepaper Access
Podcast Product Feature
Premium Webinar Access

BRAND AWARENESS & DIGITAL MARKETING

Webinar Sponsorship Opportunities
5% discount
Newsletter Banner
5% discount
Newsletter Sponsored Article
5% discount
The Pet Summit Swag Box
5% discount
Products Included in Buyer & Holiday Guide
Discount on Additional Products Included in Product Guide
Digital Marketing Services: Ad Campaigns
Product Presentation Video
Pet Expo Experience Video

ADDITIONAL BENEFITS

APPA Member Directory
Government & Regulatory Affair Guidance
Discount on Third-Party Services

RESEARCH & INSIGHTS

NPOS Quarterly Publications
30% discount
NPOS Online Portal Subscription
30% discount
NPOS Online Portal Module
30% discount
Pet Owners Segmentation - Phase 1
15% discount
Pet Owners Segmentation - Phase 2
15% discount

NETWORKING & EVENTS

Eligibility to Exhibit at Global Pet Expo
Eligibility to Purchase New Products Showcase Entries
Competitive Edge Audit
Access to Global Pet Expo Members Lounge
The Pet Summit Tickets
The Pet Summit After Hours Party
The Pet Summit Ticket Discount
10% discount

THOUGHT LEADERSHIP

APPA Newsletter
Regulatory Updates
Member Press Release Publication
Premium Whitepaper Access
Podcast Product Feature
Premium Webinar Access
10% discount

BRAND AWARENESS & DIGITAL MARKETING

Webinar Sponsorship Opportunities
10% discount
Newsletter Banner
10% discount
Newsletter Sponsored Article
10% discount
The Pet Summit Swag Box
10% discount
Products Included in Buyer & Holiday Guide
1
Discount on Additional Products Included in Product Guide
10% discount
Digital Marketing Services: Ad Campaigns
10% discount
Product Presentation Video
10% discount
Pet Expo Experience Video
10% discount

ADDITIONAL BENEFITS

APPA Member Directory
Government & Regulatory Affair Guidance
Discount on Third-Party Services
10% discount

RESEARCH & INSIGHTS

NPOS Quarterly Publications
NPOS Online Portal Subscription
60% discount
NPOS Online Portal Module
60% discount
Pet Owners Segmentation - Phase 1
30% discount
Pet Owners Segmentation - Phase 2
30% discount

NETWORKING & EVENTS

Eligibility to Exhibit at Global Pet Expo
Eligibility to Purchase New Products Showcase Entries
Competitive Edge Audit
Access to Global Pet Expo Members Lounge
The Pet Summit Tickets
2
The Pet Summit After Hours Party
2
The Pet Summit Ticket Discount
25% discount

THOUGHT LEADERSHIP

APPA Newsletter
Regulatory Updates
Member Press Release Publication
Premium Whitepaper Access
Podcast Product Feature
Premium Webinar Access
25% discount

BRAND AWARENESS & DIGITAL MARKETING

Webinar Sponsorship Opportunities
25% discount
Newsletter Banner
25% discount
Newsletter Sponsored Article
25% discount
The Pet Summit Swag Box
25% discount
Products Included in Buyer & Holiday Guide
2
Discount on Additional Products Included in Product Guide
25% discount
Digital Marketing Services: Ad Campaigns
25% discount
Product Presentation Video
25% discount
Pet Expo Experience Video
25% discount

ADDITIONAL BENEFITS

APPA Member Directory
Government & Regulatory Affair Guidance
Discount on Third-Party Services
25% discount

Let's Talk Membership

Fill out this brief form below to connect with the APPA Membership team. Learn how to become a member and see if you qualify to exhibit at Global Pet Expo!

Testimonials

What our members are saying

See what pet product manufacturers have to say about being part of the APPA member community. 

"We choose APPA because not only do they do wonderful things for pets and people in the pet industry, but over the many years we've been members, they've been extremely responsive to us.”

- JON KURTZ, DOG IS GOOD

"I choose APPA because they are great at providing resources to all brands, exhibitors, manufacturers in the industry. I also choose APPA because I take advantage of their market research and the webinars that they host. They're also an incredible resource.”

- STEPHANIE VOLO, EARTH ANIMAL

APPA MEMBERSHIP

Here to support you at every stage of business growth.

Startup Pet Manufacturer

Startup

Just getting started with a new product for the pet industry? Whether you're in the ideation, product development, production, or go-to-market stages, APPA membership can help you get connected with pet industry insights and professionals to help your business thrive. 

Growth-Stage Pet Businesses

Growth

The majority of APPA manufacturing members are just like you – successful pet product businesses looking for the next thing to accelerate the next phase of business growth. Tap in to the APPA community to gain the strategy, information, and connections you need at this pivotal time in your business. 

Established Pet Industry Businesses

Maturity

Your brand has stood the test of time – but are you prepared for what's next in the pet industry? APPA members are at the cutting edge of pet product innovation, pet ownership trends, and economic forecasts. Join us to stay connected, informed, and future-focused. 

Contact us today to get connected to our community

APPA aims to advance the pet industry through community, research, and innovation. We’d love to hear from you.

Dog

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