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APPA ORIGINAL RESEARCH & INSIGHTS

Access the Latest Pet Owner Insights

For decades, the National Pet Owners Survey has provided trusted insights that shape the pet industry’s direction. APPA members, news media, and pet industry professionals alike rely on the renowned National Pet Owners Survey data. Now published annually, the report provides 100+ pages of turnkey charts and insights to inform your business strategies. 

WHAT'S INCLUDED?

See what's inside the APPA State of the Industry Report 2025

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Industry Expenditures
& Forecast Thru 2030

View historical data on U.S. pet industry expenditures year-over-year, and learn about forecasted growth through 2030. 

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Pet Ownership &
Shopping Trends

Learn about the latest trends in pet ownership and how pet owners shop for new pet products and supplies.

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Lasting Impact of the Human Animal Bond 

Discover how pets enrich the lives of their families, and how that bond informs the pet products community. 

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Consumer Preferences on Products & Services

Learn which product categories are most popular among generations like Gen Z, Millennials, Gen X, and Boomers – and how significantly they differ. 

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Owner Insights on Veterinary Care 

Learn about the latest trends in vet care. Discover which ownership segments are most likely to visit the vet and why. 

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Barriers to Pet Ownership in 2025

What challenges do pet owners face when determining whether or not to bring a pet home? Gain awareness of the biggest obstacles to overcome. 

RECENT REPORTS

Gain Insight on Pet Industry Trends & Consumer Behavior

INSIGHTS REPORT 2024

State of the Industry

The APPA 2024 State of the Industry Report is created to serve pet industry professionals including manufacturers, suppliers, distributors, retailers, direct-to-consumer brands, economists, and venture capitalists. While the survey data reflects United States pet ownership, the insights gleaned from the data are also valuable for global pet brands, many of which import, sell, and do business in the U.S. 

VALUABLE INSIGHTS

2024 Pet Owner Insights:
Bird, Small Animal & Horse Segment

Get the latest pet owner research insights for bird, small animal and horse segments. This report provides over 200 pages of charts and analysis on shopping trends, sentiment, demographics, and more. 

INDUSTRY-LEADING RESEARCH

2024 Pet Owner Insights:
Dog & Cat Segment

Get the latest pet owner research insights for the two biggest segments of the pet industry: cat and dog owners. This report provides more than 200 pages of charts and analysis on shopping trends, sentiment, demographics, and more. 

EXCLUSIVE RESEARCH

2024 Pet Owner Insights:
Fish & Reptile Segment

Get the latest pet owner research insights for fish and reptile segments. This report provides nearly 200 pages of charts and analysis on shopping trends, sentiment, demographics, and more. 

QUARTERLY RESEARCH RELEASES

Subscribe to Research & Save

APPA Research Insights Reports are published on a quarterly basis. The annual National Pet Owners Survey provides foundational data for four quarterly reports from the association: Q1: State of the Industry, Q2: Dog & Cat, Q3: Fish & Reptiles, Q4: Horse, Birds & Small Animals.

APPA RESEARCH

Trusted Across the Industry

"Real insight on the state of pet healthcare now."

Google “pet healthcare trends” and you’ll find no shortage of articles and “data” highlighting our industry’s exponential growth. What’s been missing, though, is real insight on the state of pet healthcare now, several years post-pandemic, and what that growth really looks like. This report fills that critical need, making it possible to understand core areas of pet owner behavior and priorities before, during, and after COVID. Insights like these will help to inform our client discussions and recommendations.

Brenda Andresen
Brenda Andresen

Co-CEO

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Access the Latest Report

Discover the latest pet industry insights from APPA with the 2025 State of the Industry Report, including ownership trends, pet-related purchasing behavior, and consumer sentiment information.