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Manufacturers & Pet Product Brands

Industry Trends and Stats

The APPA Research & Insights Team makes the industry statistics available publicly on an annual basis. Discover additional insights and data related to our National Pet Owners Survey in our Strategic Insights research reports. 

Cat and owner

Total U.S. Pet Industry Expenditures

Year Billions of Dollars
2024 $150.6 Estimated
2023 $147.0
2022 $136.8
2021 $123.6
2020 $103.6
2019 $97.1
2018 $90.5

 

2023 ACTUAL SALES IN THE U.S. MARKET

$147 billion spent on pets in 2023

Bone

Pet Food & Treats

$64.4 Billion

Supplies

Supplies, Live Animals & OTC Medicine

$32 Billion

Veterinary Care

Vet Care & Product Sales

$38.3 Billion

Services

Other Services

$12.3 Billion

*Other Services category includes boarding, grooming, insurance, training, pet sitting, pet walking, and all services outside of veterinary care.

2024 PROJECTED SALES IN THE U.S. MARKET

$150.6 billion in sales projected

Bone

Pet Food & Treats

$66.9 Billion

Supplies

Supplies, Live Animals & OTC Medicine

$32 Billion

Veterinary Care

Vet Care & Product Sales

$39.1 Billion

Services

Other Services

$12.6 Billion

Source information:
  • Pet Food & Treats: Source: Nielsen Scan: Nielsen IQ Scan – 52 Weeks ending 12/31/2022 for xAOC and Total Pet Retail. E-commerce pet food sales data powered by NielsenIQ Ecommerce Measurement. Pet food sales for 2022 in Vet clinics, Farm & Feed, Direct-to-Consumer, and Costco were estimated using industry/financial reports and any available data for either of these channels.
  • Pet Supplies Live Animals & OTC Medicine: Pet Supplies and OTC Meds are based on data provided by Nielsen Scan, Rakutan Intelligence and Packaged Facts. Live Animals includes fish, birds, small animals and reptiles and is based on APPA estimates and data provided by leading retailers and industry suppliers.
  • Vet Care & Product Sales: Includes routine veterinary care, surgical procedures and sales of pharmaceuticals and other products through veterinary clinics and is based on data provided by AVMA and Packaged Facts. Excludes food and treat sales.
  • Other Services: Includes grooming, training, boarding, insurance, Pet sitting/walking and all services outside of Vet Care and is based on data provided by Packaged Facts as well as leading industry retailers.
All data was reviewed and validated by industry experts and leading pet retailers and manufacturers.

2024 APPA National Pet Owners Survey Stats

According to the 2024 APPA National Pet Owners Survey as cited in APPA's State of the Industry Report, 82 million U.S. households own a pet. Below,  we report on the pet ownership statistics by species-type and by generational segment.

Number of U.S. Households That Own a Pet

  Millions of Households
Bird 5
Cat 40
Dog 58
Horse 2
Freshwater Fish 9
Saltwater Fish 1
Reptile 6
Small Animal 5

 

Pet Ownership by Generation

  % of Pet Owners
Gen Z 16%
Millennial 32%
Gen X 27%
Baby Boomer 24%
Builder 1%

Access the Latest Report

Discover the latest pet industry insights from APPA with the 2024 Dog  & Cat Report, including ownership trends, pet-related purchasing behavior, and consumer sentiment information.