Dog ownership reached 71 million U.S. households in 2025 (+4% YoY).
Dog owners are adopting a more value-driven, budget-conscious approach to their ownership while finding ways to optimize routine purchases.
Retailers that deliver a mix of competitive pricing and convenience are most popular among dog owners.
Function-first, value-driven mindsets are reshaping product preferences.
Despite tightening budgets on discretionary categories, dog owners are protecting product purchases tied to engagement, prevention, and functional daily care.
Owners are using a mix of at-home solutions for day-to-day needs, trusted family and friends for support, and professionals for higher-needs care.
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WHAT YOU'LL GAIN
Key Insights
Dog Ownership Trends
Learn about the most influential trends in dog ownership and what's driving them across veterinary, food, treats, products, services, and more, with insights on generational preferences, shopping habits, and behaviors.
Economic Impact
Uncover how the current economy impacts pet owners and how it impacts their pet budget and spending.
Ownership Expenses
Discover how owners are spending on their dogs, what they're investing in, and where they're cutting back.
Lifestyle
Deep dive into how dogs are integrated into their owners' lives across daily routines, travel, and routine care.
PET INDUSTRY RESEARCH
Access the Trends Shaping Dog Ownership in 2026
Get your Free Preview of APPA's 2026 Dog Report — insights you need to inform product strategy, inventory planning, and retail sourcing.
