Order the 2026 Dog Report—your exclusive look at the latest trends in pet ownership.
Drawing on the latest data from APPA's 2025 National Pet Owners Survey, this report provides a data-driven analysis of dog industry spending and growth, as well as ownership behaviors and attitudes.
The newly redesigned report features deep dives into key trends, accessible, easy-to-understand charts, and data analyses to guide you on what's most important in the dog industry this year.
Learn about the most influential trends in dog ownership across food, treats, products, veterinary, and more, with insights on generational preferences, shopping habits, and behaviors.
Economic Impact
Gain insights into how the current economy impacts dog owners, including their pet budget and spending.
Ownership Expenses
Discover how owners are spending on their dogs, what they're investing in, and where they're cutting back.
Lifestyle
Deep dive into how dogs are integrated into their owners' lives, from daily routines, travel, and routine care.
