APPA's mission is to provide the services necessary to give you the opportunity to prosper. In order for us to fulfill this goal, we have developed member benefits and programs in response to your needs as you face a changing global pet product market. There are many reasons to belong to APPA, and the following list is only the beginning. Many more new programs are planned for the coming year. Please note, APPA membership offers you the following:
Global Pet Expo is the most popular reason for belonging to our association. It is the premier pet industry event in the United States, and one of the key selling opportunities in the world.
Market Research, legislative representation and public relations are some of the "cornerstone" benefits of APPA membership. These programs influence the entire industry, and are outlined in depth in the following pages.
National Pet Owners Survey
Since 1988, APPA has been gathering information and publishing the industry's most comprehensive consumer research study of demographics, buying habits and other traits of owners of dogs, cats, fish, birds, reptiles and small animals. Every other year, APPA publishes the National Pet Owners Survey. The current study was conducted for 2008-2009 by Ipsos-Insight. APPA's objective of the study is to monitor consumer habits on an ongoing basis in order to identify short- and long-term trends in pet ownership, product and service consumption.
Also included in The Pet Owners Survey is an in-depth Lifestyle and Media Survey which examines pet owners in easily understood consumer segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and other demographic criterion. It is intended to develop a consumer profile including behavioral information, media habits and retail preference. This report highlights Internet usage; time spent listening to the radio, travel, work, television viewing, leisure activities, pet ownership and online shopping for pet(s). Each member receives a complimentary copy of the report, with additional copies available at a discounted member rate. Need to order another copy of the survey? Click Here.
APPA's Discount Programs
APPA has developed a selection of unique "business building" discount programs for services that are important in contemporary manufacturing. Participation in the following APPA benefit programs can help you cut costs and increase your bottom line!
APPA’s Educational Seminars and Conference
APPA's educational opportunities are designed specifically for the pet product professional. These can't-miss opportunities will be announced as they are scheduled. Keep a look out for our upcoming programs.
The APPA Member Insurance Program
Wells Fargo Insurance Services USA, Inc. is the fifth largest domestic broker with years of expertise and a strong client focus in the United States and around the globe.
Through APPA's exclusive partnership with Wells Fargo Insurance Services, you can now access a wide array of insurance benefits for your business. Compare and save on property, general liability, auto, workers' compensation and more.
APPA's Export/Import Program
APPA's Export/Import Services Program is designed specifically for APPA members to help them succeed in today's world marketplace. Through this industry specific program, experienced exporters and novices alike can obtain state of the art training and services to increase their company's foreign trade. This program is specifically designed for APPA members and comprehensively covers the challenges that companies face when they begin or expand their export services.
APPA's Shipping Solutions
With UPS® and UPS Freight®, APPA Members can take advantage of special discounts on shipping from small package to palletized freight, on the ground and in the air. UPS makes it easy for you to ship materials of any size using a comprehensive portfolio of ground, air and LTL freight services.
Turn the complicated tasks of shipping into one quick and painless process. Use APPA's fully interactive Shipping Solution to search among a pool of national and international carriers to find the best rates and fastest transit. Freightquote.com helps members select their carrier, link suppliers and distributors to control inbound/outbound freight and keeps transactions on file for tracking view all online!
APPA's Public Relations Discount Program
If a strong PR program is not already part of your company’s marketing strategy, it’s time to reconsider and include it in your future plans. APPA has added a new membership benefit that will make implementing a planned PR program easier for you than ever before.
In addition to the collaborative member media outreach efforts received through your membership, APPA has negotiated specialized discounted Public Relations Packages through an exclusive partnership with The Impetus Agency Public Relations and Advertising. These Packages can be customized to meet your company’s unique needs. Since The Impetus Agency is a full service marketing firm that specializes in the pet industry and maintains strong relationships with key pet reporters, editors and producers, they can help you obtain the nation-wide exposure you want!
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