2017-2018 APPA National Pet Owners Survey


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Consumer Insights and Market Intelligence

Trusted. Objective. Actionable.


Click here to view the 2017-2018 APPA National Pet Owners Survey Video

Trusted Pet Industry Data for Smart Business Decisions.

Since 1988, APPA has been collecting and publishing the pet industry's most comprehensive consumer research study about pet ownership, pet care practices, and pet product purchasing of owners of dogs, cats, fish, birds, small animals, reptiles and horses.

Published every other year, APPA's National Pet Owners Survey is the premier resource of its kind for all members of the pet products industry, including manufacturers, retailers and investment professionals alike.

New and Expanded in this Edition

Expanded dog and cat food categories including raw, limited ingredient and freeze-dried • New types of dog and cat treats including grain-free, freeze-dried and grass treats • Calming products used on pets • BPA-free products • Pet-monitoring systems/cameras • Lightweight litter and litter mats • Recycled newspaper scratching posts • Recovery suits for wound protection • Pet doors with microchip sensors • Interactive feeders • The importance of pet products made in the USA • How often dogs are walked • Amount spent on wild bird feed in the past 12 months 


2017-2018 APPA National Pet Owners Survey

The Survey monitors consumer habits on an ongoing basis in order to identify short and long-term trends in pet ownership, product and service consumption, and lifestyle and media habits.

In addition to providing an expanded set of valuable in-depth statistics on current pet owner purchasing habits, this study pinpoints preferences on specific services, retail outlets and dollar amount spent per product category and retail outlet. The Survey is intended to develop a consumer profile including behavioral information and lifestyle and media habits such as internet usage, time spent listening to the radio, travel, work, television viewing, leisure activities, pet ownership and online shopping for pet products. Also included in APPA’s National Pet Owners Survey is a Lifestyle and Media Study which examines pet owners in easily understood consumer segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and other demographic criterion. This winning combination of information gives you an inside track on the very people who determine where your business is heading: America’s Pet Owners!


To view the Table of Contents, click here (to search, hit 'Ctrl F').
To view the Background and Purpose, click here.

APPA Membership Copies

Each APPA member receives a complimentary copy of the APPA National Pet Owners Survey, with additional copies available at a discounted member rate. Be sure to use your Survey on a regular basis while making important business decisions and determining the strategy for your company! 

Non-Member Copies

Non-members of APPA can order copies of the 2017-2018 National Pet Owners Survey for a cost of $3,500.

Your feedback is important to us!

If you own a copy of the latest 2017-2018 National Pet Owners Survey, please take a moment to fill out this survey so that APPA may continue to provide high quality Surveys and to capture the data that is most essential to your business.

APPA publication orders are non refundable.


Members: $1,500.00
Non Members: $3,500.00
Non-Profits: $2,000.00 Most recent IRS Form 990 required*
Students: $1,500.00 Student ID and course syllabus required*

*To obtain Non-profit or Student discount, please submit your discount request and required documentation to memberservices@americanpetproducts.org