2019-2020 APPA National Pet Owners Survey



Consumer Insights and Market Intelligence

Trusted. Objective. Actionable.



Trusted Pet Industry Data for Smart Business Decisions.

Since 1988, APPA has been collecting and publishing the pet industry's most comprehensive consumer research study about pet ownership, pet care practices, and pet product purchasing of owners of dogs, cats, fish, birds, small animals, reptiles and horses.

Published every other year, APPA's National Pet Owners Survey is the premier resource of its kind for all members of the pet products industry, including manufacturers, retailers and investment professionals alike.

New and Expanded in this Edition

Backyard chicken ownership • Online purchasing and subscription-based purchases • Ethically sourced pet products • Pets in the classroom • Expanded list of outlets • Expanded data on fish aquarium ownership • New dog and cat food items • Dog and cat food attributes such as human-grade ingredients, non-GMO • Calming products • New cat litter types


2019-2020 APPA National Pet Owners Survey

The Survey monitors consumer habits on an ongoing basis in order to identify trends in data on pet ownership, preferences in product and service consumption, and lifestyle and media habits.

In addition to providing an expanded set of valuable in-depth statistics on current pet owner purchasing habits, this study pinpoints preferences on specific services, retail outlets and dollar amount spent per product category and retail outlet. The Survey is intended to develop a consumer profile including behavioral information and lifestyle and media habits such as internet usage, travel, work, leisure activities, pet ownership and online shopping for pet products. Also included in APPA’s National Pet Owners Survey is a Lifestyle and Media Study which examines pet owners in easily understood consumer segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and other demographic criterion. This winning combination of information gives you an inside track on the very people who determine where your business is heading: America’s Pet Owners! 


To view the Table of Contents, click here (to search, hit 'Ctrl F').

To view the Background and Purpose, click here.  


APPA Membership Copies

Each APPA member receives a complimentary copy of the APPA National Pet Owners Survey, with additional copies available at a discounted member rate. Be sure to use your Survey on a regular basis while making important business decisions and determining the strategy for your company! 

Non-Member Copies

Non-members of APPA can order copies of the 2019-2020 National Pet Owners Survey for a cost of $3,500.


Customized Data Reports and Market Research

Do you need a customized report based on The APPA National Pet Owners Survey data* or other customized U.S. Market Research Solutions?  Please send your inquiry to memberservices@americanpetproducts.org.

*Eligibility for customized reports based on The APPA National Pet Owners Survey is limited to APPA members and purchasers of The Survey.


For more information and to order please contact your Member Relations Team at +1.203.532.000 ext. 520 or email memberservices@americanpetproducts.org.


APPA publication orders are non-refundable.


Members: $1,500.00
Non Members: $3,500.00
Non-Profits: $2,000.00 Most recent IRS Form 990 required*
Students: $1,500.00 Student ID and course syllabus required*

*To obtain Non-profit or Student discount, please submit your discount request and required documentation to memberservices@americanpetproducts.org