Your Complimentary 2026 State of The Industry Report is Here
Get free access to the 2026 State of the Industry Report—your exclusive look at the latest trends in pet ownership.
Drawing on the latest data from APPA's 2025 National Pet Owners Survey, this report provides a data-driven analysis of pet industry spending and growth, as well as pet ownership behaviors and attitudes.
The newly redesigned report features deep dives into key trends, accessible, easy-to-understand charts, and trend analyses to guide you on what's most important in the pet industry in 2026.
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WHAT'S INCLUDED?
See what's inside APPA's 2026 State of the Industry Report
Industry Expenditures & Forecast Thru 2030
View historical data on U.S. pet industry expenditures year-over-year, and learn about forecasted growth through 2030.
Pet Ownership Trends & Growth Opportunities
Learn about the most influential trends in pet ownership and what's driving them, including insights on generational preferences and behaviors.
Lifestyle & the Impact of the Human Animal Bond
Discover how pets integrate into their owners' lives, and how owners benefit from the human animal bond.
Economic Impact on Pet Ownership
Uncover how the current economy impacts pet owners and how it impacts their pet budget and spending.
Owner Insights on Veterinary Care
Learn about the latest trends in vet care. Discover when owners are most likely to visit the vet and why.
Barriers to Pet Ownership in 2025
What challenges do pet owners face when determining whether or not to bring a pet home? Gain awareness of the biggest obstacles to overcome.
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