Apr 22, 2025
TRIXIE Defines Growth Strategy to 2030

TARP, GERMANY (April 22, 2025) – TRIXIE is in a continuous process of strategic development and is currently examining options for securing and strengthening the company in the long term. The definition and implementation of the 2030 growth strategy, which has already been initiated, play a crucial role here.
Burkhard Friedrichsen was appointed to the officers’ board as part of a smooth generational change. He will take over sales and human resources responsibilities in early August 2025. Volker Haak, retiring as executive officer after 40 years with the company, will remain on the advisory board.
In addition, from June onwards, Danny Bollerey, the new CFO, will strengthen the board. Danny Bollerey has worked for Märtens Transportbänder GmbH for many years and will further professionalise general management in terms of finance, reporting, and efficiency control.
As part of his succession plan, founder Bonnik Hansen also intends to sell shares in TRIXIE to a new partner in the medium term to secure the company's long-term independence and future. This will be accompanied by a professional team of advisors led by Deutsche Bank AG.
In times of change, however, the company's aspirations remain unchanged:
TRIXIE remains a reliable partner for its customers and maintains stable partnerships with its business partners, which serve the long-term success of the company and the well-being of the team. TRIXIE remains TRIXIE.
The Executive Officers, Volker Haak, Dirk Jessen, and Burkhard Friedrichsen, are available to answer any questions at any time.
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