Canton, Georgia – After over a decade of delighting dogs and their owners as Einstein Pets, the small-batch baked natural dog treat company is thrilled to announce its official rebranding to Wonder Bark. With a fresh, adventurous new identity, Wonder Bark is all about sparking joy, excitement, and curiosity for pets and their owners. Accompanying this fresh identity is the launch of their new ‘Everyday Heroes’ All Natural Dog Treats.
Over the years, Einstein Pets has built a loyal customer base with its dedication to natural ingredients and their original recipes infused with chia seed. Now, the time has come to embrace a bold, more dynamic name. Wonder Bark reflects the premium treat manufacturer’s growing mission to create not just products, but experiences that encourage pets and their humans to explore the world together.
"Wonder Bark” is a celebration of the awe and joy that our pets bring into our lives. With this new identity, we’re reinforcing our commitment to offering premium natural products while also inviting pet parents to embark on exciting adventures with a sense of wonder alongside their best friends," said Kelly Ison, CEO of Wonder Bark.
The rebranding includes updated packaging to reflect the new Wonder Bark name and logo, and the company’s charismatic mascot, Wonder, will be prominently featured on all treat packaging. Wonder’s wardrobe reflects the theme of each treat line—whether he’s donning a superhero cape, a farmer’s hat, or cozy pajamas, Wonder brings a playful energy that resonates with pet parents and their canine companions.
Along with the name change, Wonder Bark has unveiled a new company logo and slogan. The slogan, which reads, “Unleash the Fun” represents a commitment to supporting dogs in all their adventures – whether they’re exploring a new trail or simply enjoying a treat at home.
Wonder Bark’s newest product collection ‘Everyday Heroes’ embraces the incredible spirit of everyday adventures with pets. These treats honor the every day bond between dogs and their humans. A portion of each sale will be donated to organizations that support pets and people in need, allowing Wonder Bark and their customers to ‘give back’ to those who inspire us every day.
“We believe in treating our dogs with the same love and care we would any family member”, added Kelly. “Our Everyday Heroes line reflects that ethos, offering a diverse range of flavors and themes to suit every dog’s taste.”
Wonder Bark continues the legacy of Einstein Pets with the same devotion to quality, now enhanced by a fun, adventure-filled spirit that encourages pets to unleash their inner wonder.
About Wonder Bark
Founded as Einstein Pets in 2012, Wonder Bark is a brand committed to providing natural, wholesome pet products that enhance the lives of pets and their humans. With a new focus on adventure and exploration, Wonder Bark invites pet lovers to embark on exciting journeys, one bark at a time.
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