May 19, 2025
BrightPet Officially Names Michael Krueger Chief Executive Officer
Mr. Krueger, who was serving as the Company’s interim CEO since November 2024 and Chief Financial Officer since 2017, elevated to permanent CEO role. BrightPet appoints pet industry veteran Chris Hamilton as its Executive Chairman.
LISBON, OHIO. (May 19, 2025) – BrightPet Nutrition Group (“BrightPet” or the “Company”), a leading provider of branded freeze dried treats and manufacturer of premium and super-premium pet foods and treats for U.S. and international markets, announced today that interim Chief Executive Officer (“CEO”) and long-time Chief Financial Officer (“CFO”) Mike Krueger has officially been named permanent CEO. In addition, BrightPet has brought on pet industry veteran Chris Hamilton—who has held senior executive roles with Red Collar Pet Foods and Mars Inc.—as its Executive Chairman. These appointments, which are part of the Company’s long-term, customer-centric initiatives, are both effective immediately.
Mike Krueger, who started at BrightPet in 2017 as Chief Financial Officer and later served as Chief Operating Officer (2019-21), brings more than a decade of senior financial, operational, commercial and strategic experience to the Company’s executive team. He has served as interim CEO for the Company since November 2024. Prior to his time at BrightPet, Mr. Krueger held senior roles with Graham Partners and Ernst and Young (“EY”).
“It’s an honor to be named CEO of BrightPet, where I have spent the past eight years of my career overseeing strong growth while working with a team of world-class professionals and partners to build a winning organization in the competitive pet industry,” said Mr. Krueger. “We will continue to capitalize on BrightPet’s strong heritage as a premium co-manufacturer of pet food and treats. We will focus on strengthening every aspect of our co-manufacturing business while continuing to enhance customer satisfaction through sustained operational excellence and value-added services. Our priorities will continue to be consistent safety, quality, and on-time delivery, with the continued goal of being a flexible and dynamic co-manufacturer in the pet industry. We will also continue to strengthen our branded portfolio to enhance R&D, production, marketing, and sales. It is exciting to be the leader of a business that I believe is doing things right in today’s pet food industry, and I am bullish about what the future holds for our team members and customers.”
Under Mr. Krueger’s leadership, BrightPet created and implemented a structure to support its discrete goals across its broad set of assets and select brands. This strategic focus allowed BrightPet to meet and beat the changing demands of its customers and consumers while also maintaining Stewart’s leading position as a freeze-dried treat brand and Blackwood’s growing presence both domestically and internationally as a leading premium kibble brand. We believe this focus is key to the Company’s growth plans, which will be further supported by BrightPet’s appointment of Chris Hamilton as Executive Chairman. Mr. Hamilton brings over 20 years of industry-related leadership across marketing, sales, and operations to the Company.
Prior to his appointment, Mr. Hamilton served as the President and CEO of Red Collar Pet Foods, a U.S. manufacturer of mainstream and premium private label dog and cat food and treats. Before Red Collar, he held a variety of management and senior level roles at Mars Inc., a global manufacturer and distributor of pet care products, as well as food products and confectioneries. He is also the founding President and CEO of REÁL MESA, a premium pet food startup. In his role as Executive Chairman, Mr. Hamilton will work closely with Mr. Krueger and his executive team to help guide BrightPet’s vision and execution.
“I couldn’t be more excited to join this premiere platform led by a group of like-minded leaders and dedicated team members,” said Mr. Hamilton. “BrightPet has built a great reputation in the global pet space for its reliable co-manufacturing services, customer-centric approach, and ability to launch and scale quality house brands. Now with Mike as its CEO, we believe the Company is well positioned to maintain these core principles, which are critical to success in this industry. I look forward to contributing to BrightPet’s growth for years to come, and to collaborate with Mike, his team, and BrightPet’s private equity sponsor, A&M Capital Partners, to take the business to the next level.”
Today’s leadership announcements follow BrightPet’s January hiring of Al Moss as Chief Operating Officer, an appointment that bolstered the Company’s leadership team to support its scaling supply chain processes and enterprise-wide operations. Mr. Moss brings over 25 years of relevant experience to BrightPet, having held senior operating roles with ADM Supply Chain Solutions, Vytalogy, PCI Pharma Services, Coty, and BP.
“I want to congratulate Mike on his appointment to permanent CEO and welcome Chris to our motivated team at BrightPet,” said Ryan McCarthy, Partner at A&M Capital Partners. “Under Mike’s guidance, we believe BrightPet is becoming more efficient and consolidating its focus on what the Company does best while maintaining high standards for customer satisfaction. We believe his vision and leadership style will pair well with the senior industry expertise of Chris, who is expected to help BrightPet usher in a new era of growth and success. We believe these appointments, along with the addition of Al Moss as COO earlier this year, are major wins for BrightPet, and we look forward to our partnership together.”
To learn more about BrightPet, please visit www.BrightPet.com.
ABOUT BRIGHT PET
BrightPet — a leading pet food producer and contract manufacturer specializing in custom formulation has served the U.S. and more than 30 international markets with branded, private label, and contract manufactured goods since 1978. They represent a philosophy-driven partnership of contract manufacturers in Lisbon, Ohio; Dayton, Ohio; Sherburne, New York; Kiel, Wisconsin; and Salem, Oregon. With the best-in-class brands – Stewart®, Blackwood®, Bravo! ®, Miracle Care®, and Hamilton® – under their umbrella, BrightPet has pioneered both freeze-dried treats and slow-cooked, small-batch kibble. Their top-of-the-line ingredient options and state-of-the-art American manufacturing operations ensure the quality of every recipe produced. For more information, please visit BrightPet.com.
ABOUT ALVAREZ & MARSAL CAPITAL
A&M Capital is a multi-strategy private equity investment firm with over $6 billion in total commitments across four investment strategies, which maintains a strategic association with Alvarez & Marsal, one of the largest operationally focused advisory firms in the world. A&M Capital Partners (“AMCP”) is A&M Capital’s flagship investment strategy focused on middle-market control transactions in North America with total commitments of over $4.1 billion. AMCP partners with founders, families, corporates, and management teams, providing capital and strategic and operational assistance that it believes is required to take businesses to the next level of success. AMCP invests across a range of sectors including Business Services, Healthcare Services, Government Services, Industrial Services, Financial Services, Packaging & Distribution Services, and more. Additional information is available at www.a-mcapital.com.
About The American Pet Products Association
Founded in 1958, the American Pet Products Association (APPA) is the leading trade association for the pet industry. APPA’s mission is to build a connected and informed community with a passion for pets while serving the pet industry through services and programs designed to help its members prosper. APPA membership includes over 1,000 pet businesses and thought leaders, including manufacturers, retailers, suppliers, distributors, service providers and more. Through the APPA Gives Back program, APPA is proud to support organizations that benefit humans and pets: the Human Animal Bond Research Institute (HABRI), Joybound People & Pets, Pets in the Classroom and the Pet Advocacy Network. Visit AmericanPetProducts.org for more information, and follow APPA on Facebook, Instagram, LinkedIn, X
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