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Latest blog articles

- December 22, 2025
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New Demand for Custom Aquariums & Enriched Environments: What Today’s Fish & Reptile Owners Want Most

Habitat design has become a defining priority for today’s fish and reptile owners, reshaping both the emotional and practical dimensions...

- December 15, 2025
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The Boom in Pet Wellness: How Supplements Are Reshaping the Market

Pet wellness has become a defining priority for today’s dog and cat owners, and supplements now sit at the center of that shift. More than...

- December 15, 2025
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How Emotional Bonds with Fish & Reptiles Drive Business Opportunities

Long associated with dog and cat ownership, the emotional dynamic between a pet and their owner is one of the driving forces of the pet...

- December 08, 2025
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Research Insights on Premium & Functional Pet Foods

As pets' position shifts to that of a family member, many pet owners are increasingly focused on delivering not only a luxurious lifestyle...

- November 17, 2025
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Research Shows: Gen Z Fuels Reptile Growth While Millennials Lead Fishkeeping

From snakes to saltwater tanks, younger pet owners are redefining what it means to keep fish and reptiles. According to new APPA research,...

- November 10, 2025
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Dogs as Lifestyle Companions: What This Means for Brands & Retailers

While doggie strollers or spa treatments would have once garnered curious or downright judgmental looks, the acceptance of four-legged...

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