WHAT: APPA’S Bird, Small Animal & Horse Owner Report
Since 2010, the percentage of U.S. households that own pets has remained stable. Our industry experienced a pandemic-era spike in pet ownership, but trends have normalized since then, returning to pre-pandemic levels. Bird, Small Animal and Horse ownership have held steady over the years. This report provides over 200 pages of charts and analysis on shopping trends, demographics, and more from Bird, Small Animal and Horse owners.
WHO: APPA Members, News Media, and Industry Professionals
These findings are from the 2024 National Pet Owner’s Survey (NPOS). This report represents the ongoing effort to make insights publicly available by and for the pet industry. This segment is perfect for industry professionals looking for niche research on the fish and reptile segments.
WHY: Discover Exclusive Research That Can't Be Found Anywhere Else
This report highlights significant insights into Bird, Small Animal, and Horse ownership in the U.S., covering areas such as Ownership, Food, Medication, Supplements, Cages, and more. It offers comprehensive research on each of these topics and beyond.
Access the Report
APPA’s Bird, Small Animal & Horse 2024 Report from the National Pet Owners Survey is free for association members and available for purchase from the APPA store.
Access the full report in the APPA store here ➡
Download a preview of APPA's 2024 Bird, Small Animal & Horse Report by entering your email below.
Jan 06, 2025
