The American Pet Products Association (APPA) team recently announced expanded membership benefits and a new membership category: the APPA Supplier Membership. The Supplier membership reflects a primary initiative to broaden the reach and influence of the APPA community. We recognize that suppliers play a pivotal role in driving product innovation, quality, and safety within the pet industry. Whether your company specializes in raw materials, ingredients & components, technology, packaging, companion animals, or business services catering to the pet industry, this membership is tailored to connect you with key industry stakeholders. APPA aims to help you grow your business and elevate your brand within the pet care sector.
APPA has always been at the forefront of supporting the pet industry’s growth and innovation. From small businesses to industry giants, our membership has fostered a vibrant community of pet product manufacturers, suppliers, and service providers. APPA has long been a resource for suppliers, distributors, and retailers for regulatory updates, networking opportunities, and pet owner research. Now, suppliers can become part of the leading trade association’s business community.
As pet spending looks to increase by over $50 billion in the next six years, our mission is to help champion that growth by building a connected and informed community with a genuine passion for all things pet.
We aim to gather, inform, and connect professionals just like you, providing a platform where you can share knowledge, network, and grow. It doesn’t matter if you are new to the market or planning to scale up, our tiered membership options are designed to equip your business with the tools and resources necessary at every stage of your business lifecycle.
Unlock Exclusive Membership Benefits
By joining APPA as a Supplier member, you’ll gain access to a suite of exclusive benefits specifically designed to support your growth and influence in the market.
1. Industry Networking
Connect with a diverse community of pet industry professionals, including manufacturers, retailers, distributors, and other suppliers. Our events, roundtables, and member-exclusive forums offer valuable opportunities to build partnerships, share insights, and collaborate on initiatives that drive the industry forward.
2. Pet Industry Insights
Stay ahead of industry trends and market shifts with access to APPA’s proprietary research, reports, and data. Our members benefit from our Quarterly Insights reports, white papers, keynotes, webinars and other thought leadership opportunities. We publish critical information to help you identify opportunities on the horizon for your business and take actionable steps to pivot as needed.
3. Industry Events
As a member, you’ll receive special access to premier virtual and in-person industry events like the Global Pet Expo, where you can showcase your products and services, connect with potential clients, and attend sessions on the latest industry trends. Our new supplier members will also benefit from Global Pet Expo Supplier pavilion and exclusive networking sessions designed to introduce them to leading manufacturers and buyers in the pet care space.
4. Brand Awareness and Thought Leadership
Let us help you build your company’s reputation through our thought leadership platforms, webinars, and digital marketing initiatives. By positioning your brand as a key player in the supply chain, you can enhance your visibility and establish credibility in the pet industry.
5. Digital Marketing Opportunities
Your business can leverage APPA’s extensive digital channels to promote your brand and highlight your offerings to businesses within the pet industry. By joining, you can unlock a thorough network of APPA members, making it easier for our community to connect and work together.
When you join APPA, you're not just signing up for membership; you're becoming part of a community that stands by you, ready to help you succeed in today's competitive and thriving pet industry. In addition, new members are eligible to secure a booth in the reimagined Supplier Pavilion at Global Pet Expo 2025! Space is limited, so sign up to access the membership application today.
Sep 06, 2024
