Driving Success for Media & Press Professionals in the Pet Industry

The pet industry is experiencing tremendous growth, with billions of dollars in economic contribution and millions of pet-loving consumers seeking the best for their furry, feathery, and scaly companions. Amidst this dynamic environment, Media & Press professionals have a unique opportunity to play a vital role in shaping the narrative of pet products and services. As a new supplier membership category for the American Pet Products Association (APPA), Media & Press professionals can use their influence and expertise to bring visibility, credibility, and excitement to businesses in the pet industry.

With media consumers’ attention divided among so many various content outlets, getting the right story to connect and resonate with your audience is more challenging than ever. However, APPA membership opens doors for Media & Press professionals to engage with leading pet industry brands and emerging products to capture the story. Whether you are a journalist, or part of a media outlet covering consumer trends, joining APPA provides unparalleled access to connect with industry players and highlight innovation in the ever-growing pet market.

Media Opportunities in the Pet Industry

The pet industry is full of untold stories waiting to be shared. From showcasing the latest eco-friendly pet products to revealing new tech solutions for pet health, Media & Press professionals have the unique ability to tell the stories that resonate with 180,000,000 adult pet owners and various industry stakeholders alike.

The demand for pet-related content is on the rise, with pet owners eager to discover products and brands that align with their values. Coverage that highlights product innovation, sustainability efforts, and the stories behind the brands can influence consumer perception and drive purchasing behavior. As more products come to market—with over 1,000 new products introduced at Global Pet Expo each year—media professionals have abundant opportunities to be the first to showcase what's next in pet manufacturing and pet care.

Furthermore, media exposure can help establish brands within the crowded pet market. Through engaging articles, interviews, product reviews, and features, you can connect your audience with pet product manufacturers and service providers, helping them connect in a meaningful way. This creates an environment where your outlet is positioned as a trusted thought leader—ultimately translating to increased audience engagement and distribution opportunities.

How APPA Membership Can Give You a Leading Edge

Media & Press professionals interested in becoming industry insiders will find APPA membership an invaluable asset. Here’s how it can help:

1. Access to Exclusive Industry Events 

As an APPA member, you gain access to key industry events such as Global Pet Expo, where over 21,000 registered attendees representing over 1,100 manufacturing companies and 89,800 retail locations, network and showcase their latest offerings. With over 370 media and influencer attendees, Global Pet Expo is a pivotal event for making connections and discovering stories that are shaping the industry’s future. Media attendees have a unique vantage point to cover emerging trends and innovations that can enhance their audience's understanding of the pet industry.

2. Exclusive Insights and Trend Reports

The pet industry is evolving rapidly, with trends ranging from wellness and nutrition to tech-enabled pet solutions. You can let APPA and our industrial leading research help you write the story because as an APPA member, you have access to exclusive insights, data, and trend reports, helping you stay ahead of the curve and craft compelling narratives that capture the attention of pet owners and industry professionals alike.

3. Networking and Community Building

In the world of media, building relationships is key. APPA offers direct access to a vibrant community of pet industry manufacturers, retailers, suppliers, and fellow media professionals. Through both virtual and in-person networking opportunities, APPA members can form lasting relationships that lead to unique story opportunities, feature articles, and content that drives engagement.

4. Credibility and Industry Authority

Becoming an APPA member positions you as an industry expert. By leveraging the association's resources, you can establish your media outlet as a trusted source for pet industry news and developments. Whether you are reporting on economic trends—like the $303 billion economic contribution of the pet industry—or showcasing the latest innovations, being part of APPA gives you the authority and credibility to lead the conversation.

Strengthen Your Influence with APPA

The pet industry is not just growing—it is evolving, innovating, and redefining the relationship between pets and their owners. Media & Press professionals are in a unique position to influence the industry’s narrative, shining a light on the innovations that are enhancing pets’ lives and creating meaningful connections between pet brands and consumers.

With APPA membership, you gain access to exclusive events, resources, and a community of industry leaders. You have the tools to discover stories before anyone else, provide insights that matter to your audience, and establish yourself as a go-to voice within the pet industry. By attending events like Global Pet Expo and The Pet Summit, which represents over 100 industry educational events, your next stories are right at your fingertips.
 

APPA membership is more than just an opportunity; it’s a platform to inform, inspire, and we’re here to support your journey!