Now Welcoming Business Service Suppliers to the APPA Community

We’re thrilled to introduce our latest supplier membership category: Business Service Suppliers. As the pet industry continues its rapid growth, the demand for specialized services has become more critical than ever. Whether your expertise lies in manufacturer sales representative, finance and equity, accounting, tax and legal, marketing and PR, media, or content creation now is the ideal time to align your services with top pet industry businesses.

This new membership category is designed to bring even more professionals into the pet industry community, offering exclusive resources, networking events, and industry knowledge. Together, we can elevate the industry with the expertise and value your business brings.

Empowering Business Service Providers with APPA Resources

There are so many opportunities to grow your business by providing services to businesses in the pet industry, and this new supplier category opens exclusive access to an industry that is expected to experience over $50 billion in revenue growth over the next 6 years^*. Here are just a few ways that an APPA Membership can impact your business in 2024 and beyond.

1. Exclusive Networking Opportunities
   Connect with top pet industry brands, manufacturers, and decision-makers through premier virtual and in-person APPA & industry events, online forums, and member-only platforms. Build strategic relationships that can help grow your business and expand your reach.

2. Industry Insights and Market Data
   Stay ahead of the curve with access to APPA’s comprehensive quarterly industry reports, trend analysis, and regulatory updates. Gain valuable insights into market dynamics, consumer behavior, and emerging opportunities.
3. Increased Visibility
   Showcase your services and expertise through APPA’s platforms and events, including the opportunity to exhibit at the prestigious Global Pet Expo as a member of our newly reimagined Supplier Pavillion. Enhance your brand recognition within the pet industry by positioning yourself as a trusted partner.
4. Business Development Resources
   Leverage APPA’s resources designed to help suppliers grow their business, including marketing tools, best practices guides, and educational content tailored to business service providers in the pet industry.
5. Access to a Thriving Community
   Join a community of like-minded professionals who are passionate about advancing the pet industry. Collaborate, share ideas, and learn from industry leaders who are driving innovation and growth in this dynamic market.
6. Opportunities for Thought Leadership
   Position your company as a thought leader by participating in panel discussions, webinars, and content collaborations. Share your expertise with a wider audience and contribute to shaping the future of the pet industry.

Joining APPA as a Business Service Supplier offers a unique opportunity to integrate your business services into a rapidly growing industry while gaining the support and resources needed to thrive.

Why Now is the Best Time to Join

The pet industry is experiencing unprecedented growth, with more businesses needing specialized services to meet rising consumer expectations and all aspects of their business. Service Suppliers play a vital role in this ecosystem, and now is the ideal moment to leverage APPA’s expansive network and resources. Whether you aim to expand your client base, stay ahead of industry developments, or increase your visibility, an APPA membership provides the support you need to thrive.

As a new member, you’ll also have the chance to showcase your services and network at Global Pet Expo 2025, one of the most significant events in the pet industry! This expo is a must-attend for any Business Service Supplier aiming to make an impact. APPA is dedicated to ensuring our new members are fully engaged in the event, with targeted sessions and exhibitor perks tailored to service-focused businesses.

Join Us in Shaping the Future of the Pet Industry

The American Pet Products Association is more than just a trade organization—it’s a vibrant community of innovators, leaders, and collaborators who are passionate about advancing the pet industry. With the launch of the Business Service Suppliers membership category, we’re creating opportunities for more professionals to become part of this dynamic and fast-growing market.

If you’re ready to elevate your business and make lasting connections, there’s no better time to join APPA. Become part of this expanding network, and together, we can continue to enhance the products and services that benefit pets and their owners across the globe.

For more information on how to join the Business Service Suppliers membership, visit APPA’s website or reach out to our membership team today. We look forward to welcoming you to the APPA community!

*source: APPA’s State of the Industry 2024: Strategic Insights from the National Pet Owner Survey