WHAT: APPA’S 2025 State of the Industry Report
For decades, the National Pet Owners Survey has provided trusted insights that shape the pet industry’s direction. Now published annually, the report offers 100+ pages of turnkey charts and insights to inform your business strategies. The 2025 State of the Industry Report provides comprehensive analysis and visuals of industry expenditures, ownership trends, consumer habits, sentiment and behaviors with comparative data across each generation.
WHO: APPA Members, News Media, and Industry Professionals
This report represents the ongoing effort to make insights publicly available by and for the pet industry. Given what we know about pet owners now, we hope that this module guides you and your organization into more strategic decision-making. We want to inform our members and industry stakeholders through trusted research insights.
WHY: Discover Exclusive Research That Can't Be Found Anywhere Else
The American pet business is resilient, and it has been over time. As with anything, there are
expected shifts and slowdowns, but the pet business maintains a growth trend. Despite economic pressures, the enduring emotional connection between humans and their pets
remains deep. The American Pet Products Association (APPA) was established to promote pet ownership and advance the pet products industry, including providing exclusive data that can't be found anywhere else.
Access the Report
APPA’s 2025 State of the Industry Report is free for association members and available for purchase from the APPA store.
Access the full report in the APPA store here ➡
Download a preview of APPA's 2025 State of the Industry Report by entering your email below.
Apr 30, 2025
