NEW THIS YEAR - The Survey is Now Available in a Digital eBook Format!
If You Need Data and Hard Facts On American Pet Products Consumers, You Must Use This Resource!
Since 1988, APPA has been collecting and publishing the industry's most comprehensive consumer research study of demographics, buying habits and other traits of owners of dogs, cats, fish, birds, reptiles, small animals and now equine.
Published every other year, The APPA National Pet Owners Survey has become the premier resource of its kind for manufacturers, retailers and investment professionals alike.
New and Expanded in this Edition
Largest-ever sampling of garden pond owners • Care and feeding of free-roaming animals • New trends in food choices including grain-free/gluten-free and specialty foods • The addition of pets and children to the household • Importance of brand name when purchasing pet products • Reptile treats
How owners learned of their pet’s availability and where pets are obtained • Internet usage • Dental health of dogs • Vitamin/supplement usage • Pet health insurance • Outlets for where owners obtain medications for their pet • Carrier/crate types and materials • Vet spending, including emergency care, sick care, routine and surgery visits • Treats/chews • Dog and cat toys; type and material • Bird cage materials
2013/2014 APPA National Pet Owners Survey
The Survey monitors consumer habits on an ongoing basis in order to identify short and long-term trends in pet ownership, product and service consumption, and lifestyle and media habits.
In addition to providing an expanded set of valuable in-depth statistics on current pet owner purchasing habits, this study pinpoints preferences on specific services, retail outlets and dollar amount spent per product category and retail outlet. The Survey is intended to develop a consumer profile including behavioral information and lifestyle and media habits such as internet usage, time spent listening to the radio, travel, work, television viewing, leisure activities, pet ownership and online shopping for pet products. Also included in APPA’s National Pet Owners Survey is a Lifestyle and Media Study which examines pet owners in easily understood consumer segments. The segments are defined in terms of what motivates pet ownership and relationships with pets, along with lifestyle and other demographic criterion. This winning combination of information gives you an inside track in the very people who determine where your business is heading: America’s Pet Owners!
To view the Table of Contents, click here (to search, hit 'Ctrl F').
To view the Background and Purpose, click here.
APPA Membership Copies
Each APPA member receives a complimentary copy of the APPA National Pet Owners Survey, with additional copies available at a discounted member rate. Be sure to use your Survey on a regular basis while making important business decisions and determining the strategy for your company!
Non-members of APPA can order copies of the 2013/2014 National Pet Owners Survey for a cost of $3,200.
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