Member Education Resources

 

  

Exclusive Education for APPA Members 

APPA is the leading source of education for pet industry professionals.  As a member, your benefits include an assortment of digital learning tools to help you stay up-to-date on industry advancements and relevant business topics.

Webcasts
Business Edge
e-Update Newsletter
White Papers

 


Webcasts

Webcasts are live, web-based seminars that offer interactive Q&A session for viewers.  APPA provides useful, engaging content with moderators that are leaders in their fields. 


Upcoming Webcasts

Selling and Marketing to the Four Generations

Date:  December 19, 2018
Time:  2:00 p.m. ET/ 1:00 CT/ 11:00 a.m. PT
Presented by: 
Scott Zimmer, Keynote Speaker and Consultant, BridgeWorks

To truly understand their customers, companies must think beyond income level, education, buying preferences, and spending habits.  The best salespeople need a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs play out in the sales process. 

This presentation will help understand which sales approaches and techniques appeal to each of the four generations by demystifying generational marketing and offering hands-on advice for marketers and salespeople who want to think in new ways about reaching these diverse demographics of customers and clients.

In this webcast, you will learn:

  • Generational spending habits when it comes to their pets
  • How different generations approach pet ownership (are pets the new babies?!)
  • How customization is playing a big part in what younger pet owners are purchasing for their pets
  • From crowdsourcing to social media – how different generations research and share their experiences. 

APPA Members Only:  Click here to login and register.

 


 

Archived Webcasts

APPA provides members with access to all of the webcasts previously presented. Members can login to access audio files and presentation slides for past webcasts.  


→APPA Members: Access All of the Archived Webcasts Here← 

Recent archived titles include:

  • Consumer Behavior 101 - How Understanding Your Customer's Behavior will Drive Profits, Dr. Peter McGraw, Associate Professor of Marketing and Psychology, University of Colorado Boulder’s Leeds School of Business, Carol Frank, Managing Director, MHT Partners, October 25, 2018 (60 minutes) 
  • Selling to Pet Specialty: Tips for Implementing Successful Sales Strategies, Presented by Trish Elkind, CEO, Pet People Enterprises and Dave Bolen, Pet retail specialist, October 18, 2018 (60 minutes) 
  • Mitigating the Impact of the New 301 & 232 Tariffs PART 2, Presented by Tom Cook, Managing Director, Blue Tiger International, October 17, 2018 (60 minutes) 
  • Mitigating the Impact of the New 301 & 232 Tariffs, Part 1, Presented by Tom Cook, Managing Director, Blue Tiger International, October 4, 2018 (60 minutes) 
  • Developing Your Global Sourcing Strategy, Presented by Tom Cook, Managing Director, Blue Tiger International, August 9, 2018 (60 minutes) 
  • APPA Business Edge: How to Use Market Research to Improve Your Business, Presented by Dave Bolen, CEO, The Bolen Group and APPA Member Program Consultant and Maria Lange, Business Group Director, Gfk USA, June 19, 2018 (50 minutes)
  • Building a Digital Presence to Drive Revenue and Customer Loyalty, Presented by Trish Thomas, CEO of TEEM Marketing and Carol Frank, Managing Director, MHT Partners, June 7, 2018 (60 minutes)
  • APPA Export/Import Solutions- Developing Your Export Sales Strategy, Presented by Thomas A. Cook, Managing Director, Blue Tiger International, May 24, 2018 (60 minutes)
  • Spotlight On: APPA’s Generational Report – Volume 2 and Other APPA Market Research, presented by Julie Springer, APPA Market Research Analyst, May 17, 2018 (45 minutes)
  • APPA Business Edge: Trade Show Success Strategies- Best Practices for Global Pet Expo and Other Trade Show, presented by Dave Bolen, Pet Retail Specialist and Business Consultant, Kevin Fick, CEO, Worldwise and Alice Tillet, CEO, Petmate, February 22, 2018 (60 minutes)
  • Cyber Security Issues In Global Trade: Avoiding Costly Mistakes, Presented by Thomas A. Cook, Managing Director, Blue Tiger International, February 15, 2018 (60 minutes)

2017

  • Creating Sales Into Foreign Markets, Presented by Thomas A. Cook, Managing Director, Blue Tiger International, December 14, 2017 (60 minutes)
  • APPA Business Edge, Presented by Dave Bolen, Pet Retail Specialist and Consultant, December 13, 2017 (45 minutes)
  • How to Stock Your Toolbox with Resources for Successful Pet Food Exporting, presented by Dennis Lynch, Export Counselor, Food Export – USA and Food Export - Northeast and Joshua Dillard, Deputy Director, Food Export – USA, November 30, 2017 (60 minutes)
  • Take the Fear Out of Exporting and Increase Your International Sales, presented by Jennifer Simpson, Regional Director, Eastern Region, Export-Import Bank of the U.S., November 16, 2017 (30 minutes)
  • Food, Fur and Beyond:   A Fresh Look at Pet Wellness, Presented by David Sprinkle, Research Director, Packaged Facts,  November 8, 2017 (60 minutes)
  • New Trump Administration on International Business: Concerns and Opportunities,  Presented by Thomas A. Cook, Managing Director, Blue Tiger International, October 26, 2017 (60 minutes)
  • Maximizing Your Pet Company's Value in 90 Days,  Presented by Shina Culberson, President of Quist and Moderated by Carol Frank. Managing Director, MHT Partners, October 24, 2017 (60 minutes)
  • Pet Product Marketing in Today's Digital Era, Presented by Tierra Bonaldi, Principal  and Katie Hippert, Digital Media Manager at The Impetus Agency, October 11, 2017 (60 minutes)
  • "I've Gotten the Big Order.  Now What?", Presented by Rick Rockhill, Executive Vice President and Partner at Lucy Pet Products and Carol Frank, Managing Director, MHT Partners, April 25, 2017 (60 minutes)
  • Natural Products, Pet Wellness, and the New Pet Parent, Presented by David Sprinkle, Research Director, Packaged Facts, January 25, 2017 (60 minutes)

2016

  • The Top Mistakes Entrepreneurs Make When Selling Their Business, Presented by Pamela Dennis, PhD, Organizational Development Consultant and Carol Frank, Managing Director, MHT Partners, December 1, 2016 (60 minutes)
  • Import Compliance Update, Presented by Rennie Alston, CEO, American River Group of Companies, November 17, 2016 (60 minutes)
  • Mastering Negotiation Skill Sets, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 27, 2016 (60 minutes)
  • The Ins and Outs of Licensing a Pet Product, Presented by Nicole A. Ressue, Intellectual Property Attorney.  Moderated by Carol Frank, Managing Director, MHT Midspan, September 27, 2016 (60 minutes)
  • Breaking Into the Millennial Mind - Strategies for Recruiting, Retaining & Engaging, Presented by Scott Zimmer, Generational Expert and Keynote Speaker, BridgeWorks, June 16, 2016 (70 minutes)
  • Harmonized Tariff Schedule (HTS) Classification, Determination & Compliance, Presented by Jasmin Marin, Senior International Trade Consultant at American River Group of Companies, June 9, 2016 (60 minutes)
  • Exporting in a Manner Compliant with U.S. Government Regulations, Presented by Sarah Reynolds, Senior Consultant / Trainer and Vice President of Operations, American River Group of Companies, May 4, 2016 (60 minutes)
  • Launching a Brand: Part II in a series on Creating and Launching a Brand, Presented by Rick Rockhill, Managing Partner and Co-founder, Zarhill Partners and Carol Frank, Managing Director, MHT Midspan, April 26, 2016 (60 minutes)
  • Developing a Brand Identity, Presented by Rick Rockhill, Managing Partner and Co-founder, Zarhill Partners and Carol Frank, Managing Director, MHT Midspan, February 4, 2016 (60 minutes)

2015

  • Best Practices for Sourcing Pet Products in China, Presented by  Neil Lenok, Managing Director, American River Group of Companies, December 16, 2015 (60 minutes)
  • Pulling Back the Curtain on Private Equity, Presented by Carol Frank, Managing Director, MHT MidSpan and Jeremy Holland, Principal, The Riverside Company and Owner of Outward Hound, December 15, 2015 (60 minutes)
  • Are you Recall Ready?  Learn How to Be Prepared for the Unthinkable, Presented by Roger Hancock, Founder and President, Recall InfoLink, and John Kirkpatrick, Director of Sales, Recall InfoLink, December 10, 2015 (45 minutes)
  • Best Practices for Dealing with FDA Regulated Imports, Presented by Jasmin Marin, Senior International Trade Consultant, American River Group of Companies, December 3, 2015 (60 minutes)
  • Export AES Compliance Management, Presented by Sarah Reynolds,  Senior Consultant/Trainer and Vice President of Operations, American River Group of Companies, November 19, 2015 (60 minutes)
  • Successfully Raising Capital to Fund Your Growing Pet Business, Presented by Pat Robinson, Business Development Manager, CircleUp, and Carol Frank, Managing Director, MHT MidSpan, October 27, 2015 (60 minutes)
  • Understanding INCOTERMS (International Commercial Terms) and How it Affects Imports & Exports, Presented by Neil Lenok, American River Group of Companies, June 11, 2015 (60 minutes)
  • eveloping Export Sales Opportunities, Presented by Neil Lenok, American River Group of Companies, May 7, 2015 (60 minutes)
  • The Myths and Realities of Pet Industry Mergers and Acquisitions: Revelations from Two Pet Industry M&A Insiders, Presented by Craig Lawson, Co-founder, MHT MidSpan and Carol Frank, Managing Director, MHT MidSpan, April 23, 2015 (60 minutes)

2014

  • Gaining a Competitive Advantage by Importing Your Pet Products, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 23, 2014 (60 minutes)
  • What is a minimum risk pesticide and how is it regulated? Presented by Leslie Garcia and Micah Reynolds, Senior Regulatory Consultants, Technology Sciences Group Inc., October 7, 2014 (60 minutes)
  • How to Select and Manage Your International Carriers, Freight Forwarder, and Custom House Broker, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 2, 2014 (60 minutes)
  • Demystifying Exports:  Exporting is Profitable, Presented by Neil Lenok, Managing Director, American River Group of Companies, August 21, 2014 (60 Minutes)


 
Business Edge 

A multi-faceted program that incorporates webcasts, white papers, networking events, and open forum discussions to drive success for members getting acclimated to APPA and the pet industry. Through Business Edge, members learn about the nuances and dynamics of the pet industry, how to navigate marketplace changes that could impact their business, and become more engaged with their peers. 

For more information about the upcoming schedule of events, visit the Business Edge program page. 


 

APPA e-Update Newsletter

The APPA E-Update is the digital weekly newsletter that provides members with information on association events, industry news, and the most current regulatory issue-tracking available.

Not getting e-Updates? Log-in to your account or contact APPA Member Services.


 

White Papers

White papers are research reports with substantive content that offer great insights to help your business stay ahead of the curve. The content of our white papers offer a roadmap to the themes, challenges, and developments that keep APPA members on the cutting edge of innovation.

Available white papers coming soon!