Member Education Resources

 

  

Exclusive Education for APPA Members 

APPA is the leading source of education for pet industry professionals.  As a member, your benefits include an assortment of digital learning tools to help you stay up-to-date on industry advancements and relevant business topics.

Webcasts
Business Edge
e-Update Newsletter
White Papers

 


Webcasts

Webcasts are live, web-based seminars that offer interactive Q&A session for viewers.  APPA provides useful, engaging content with moderators that are leaders in their fields. 


REGISTER FOR UPCOMING WEBCASTS!


David and Goliath: How Smaller Brands Can Compete Alongside the Big Players on Amazon

Date
October 22
Time2:00 p.m. ET/ 1:00 p.m. CT/ 11:00 a.m. PT
Presented by:  Marshall Hayes, Founder and CEO of Amazon e-commerce marketing agency, Amplio Digital

Amazon is firmly committed to the customer experience. In being so, they have disrupted the world of brand building, and created a landscape where small brands now have access to the same tools - and can compete on the same playing field - as large brands. The most successful smaller pet brands know how to employ those tools more efficiently than bigger pet brands by being agile, smart, and analytical.

Join Marshall Hayes, Founder and CEO of Amazon e-commerce marketing agency, Amplio Digital, as he discusses actionable tips and tricks that you can begin right away to help your smaller pet brand compete against more well-known names on Amazon, and win.

APPA Members:  Click here to login and register.

How to Market and Sell to Gen Z
Date:  October 22
Time:  2:00 p.m. ET/ 1:00 p.m. CT/ 11:00 a.m. PT
Presented by:  Scott Zimmer, Generational Speaker/Consultant, BridgeWorks

Effectively reaching Gen Z customers requires an understanding of how their generational traits and values translate into marketplace behavior. There’s more to know beyond the “digital native” and “phone-obsessed” chatter, and this webinar will delve into the complexities of this generation, why they’re different, and how it all affects their purchasing decisions. Expect to walk away with new approaches and techniques to help you reach this younger group without ostracizing other consumers.

Attendee Takeaways:

  • Understand the upbringing, shared traits, and behaviors of the newest generation of consumers (Gen Z).
  • Give strategies on how to best engage and communicate with Gen Z.
  • Describe the key differences that differentiate Millennials and Gen Z, and highlight the approaches that may work for one, but not always the other.
  • From videos to social media, we’ll look at the best ways to get your product in front of this next generation of buyers.
  • Look at how things like affordability to authenticity play a role in whether Gen Z will purchase a product.

APPA Members:  Click here to login and register.


Check Out APPA's Line-Up of Educational Webcasts for the Remainder of 2019.  More to Come!


Pet Products, Patents, and Intellectual Property Protection
Date:  November 12
Presented by:  Carol Frank, Managing Director, BirdsEye Advisory Group and Nicole Dunham, Partner, Perkins Coie LLP, International Law Firm


E-Commerce in Global Pet Product Sales

Date:  November 19
Presented by:  Tom Cook, Managing Director, Blue Tiger International

CBD and Pet Products:  Regulatory Update (Registration will be available soon)
Date:  November 21
Presented by:  Bill Bookout, President, National Animal Supplement Council, David A. Dzanis, DVM, PhD, DACVN, Board Certified Veterinary Nutritionist TM, Regulatory Discretion, Inc., John Fuson, Partner, Crowell & Moring LLP, Regulatory Enforcement group


 

Archived Webcasts

APPA provides members with access to all of the webcasts previously presented. Members can login to access audio files and presentation slides for past webcasts.  


→APPA Members: Access All of the Archived Webcasts Here← 

Recent archived titles include:

  • APPA Market Research - Using High Level Industry Insights to Grow Your Business, Presented by Julie Springer, APPA Market Research Analyst and Dave Bolen, Pet Retail Specialist and APPA Member Program Consultant, July 11, 2019 
  • 2019-2020 APPA National Pet Owners Survey Overview, Presented by Julie Springer, APPA Market Research Analyst, June 27, 2019 
  • The Future of Pet Consumer Behavior and Spending: Shifting Trends and Habits, Presented by Michael Johnson, President, FINN CADY Strategy & Brand and Carol Frank, Managing Director, MHT Partners, June 20, 2019 
  • APPA Business Edge Pet Retailer Series: A Discussion with Petland, Presented by Rick Billups and Joe Watson from Petland and Dave Bolen, Pet Retail Specialist and APPA Member Program Consultant, June 13, 2019 
  • Mitigating the Impact of Import Tariffs and 301 & 232 Tariffs, Presented by Tom Cook, Managing Director, Blue Tiger International, May 30, 2019 
  • APPA Business Edge Retailer Series: Distributors Point of View - A Conversation with Pet Food Experts, Presented by Sean Kent, Vice President of Vendor Development, Pet Food Experts and Dave Bolen, Pet Retail Specialist and APPA Member Program Consultant, May 9, 2018 (60 minutes) 
  • Best Practices for Working with Co-Manufacturers: Learn from the Gurus, Presented by Carol Frank, Managing Director, MHT Partners, Heather Govea, Vice President of Private Brands, CJ Foods, David Woodward, Chief Procurement Officer, Cosmic Pet (R2P Pet), May 8, 2019 (60 minutes) 
  • APPA Business Edge: Pet Retailer Series: A Conversation with Pet Food Express, Presented by Michael Levy, Founder and Owner of Pet Food Express and Dave Bolen, APPA Member Program Consultant, April 11, 2019 (60 minutes) 
  • APPA Business Edge: Case Study in Innovation: Learn How JustFoodForDogs Successfully Positioned Their Company in Retail, Presented by Carey Tischler, CEO, Just Food for Dogs and Dave Bolen, APPA Member Program Consultant, February 21, 2019 (60 minutes) 
  • APPA Business Edge: Perspective on Pet Specialty, Featuring Kriser’s Natural Pet, Presented by Brad Kriser, President of Krisers and Dave Bolen, Pet Retail Specialist and APPA Member Program Consultant, January 17, 2019 (60 minutes) 

2018

  • Selling and Marketing to the Four Generations, Presented by Scott Zimmer, Keynote Speaker and Consultant, BridgeWorks, December 19, 2018 (60 minutes) 
  • APPA Business Edge: Pet Industry Year in Review - Looking Back on Changes and Challenges, Presented by Dave Bolen, Pet Retail Specialist and APPA Member Program Consultant, December 5, 2018 (60 minutes) 
  • APPA Business Edge: Strategies to Increase Sales on Amazon, Presented by Fred Killingsworth, Founder and CEO, Hinge Consulting and Dave Bolen, Pet Retail Specialist and APPA Member Program Consultant, November 15, 2018 (60 minutes) 
  • Consumer Behavior 101 - How Understanding Your Customer's Behavior will Drive Profits, Dr. Peter McGraw, Associate Professor of Marketing and Psychology, University of Colorado Boulder’s Leeds School of Business, Carol Frank, Managing Director, MHT Partners, October 25, 2018 (60 minutes) 
  • Selling to Pet Specialty: Tips for Implementing Successful Sales Strategies, Presented by Trish Elkind, CEO, Pet People Enterprises and Dave Bolen, Pet retail specialist, October 18, 2018 (60 minutes) 
  • Mitigating the Impact of the New 301 & 232 Tariffs PART 2, Presented by Tom Cook, Managing Director, Blue Tiger International, October 17, 2018 (60 minutes) 
  • Mitigating the Impact of the New 301 & 232 Tariffs, Part 1, Presented by Tom Cook, Managing Director, Blue Tiger International, October 4, 2018 (60 minutes) 
  • Developing Your Global Sourcing Strategy, Presented by Tom Cook, Managing Director, Blue Tiger International, August 9, 2018 (60 minutes) 
  • APPA Business Edge: How to Use Market Research to Improve Your Business, Presented by Dave Bolen, CEO, The Bolen Group and APPA Member Program Consultant and Maria Lange, Business Group Director, Gfk USA, June 19, 2018 (50 minutes)
  • Building a Digital Presence to Drive Revenue and Customer Loyalty, Presented by Trish Thomas, CEO of TEEM Marketing and Carol Frank, Managing Director, MHT Partners, June 7, 2018 (60 minutes)
  • APPA Export/Import Solutions- Developing Your Export Sales Strategy, Presented by Thomas A. Cook, Managing Director, Blue Tiger International, May 24, 2018 (60 minutes)
  • Spotlight On: APPA’s Generational Report – Volume 2 and Other APPA Market Research, presented by Julie Springer, APPA Market Research Analyst, May 17, 2018 (45 minutes)
  • APPA Business Edge: Trade Show Success Strategies- Best Practices for Global Pet Expo and Other Trade Show, presented by Dave Bolen, Pet Retail Specialist and Business Consultant, Kevin Fick, CEO, Worldwise and Alice Tillet, CEO, Petmate, February 22, 2018 (60 minutes)
  • Cyber Security Issues In Global Trade: Avoiding Costly Mistakes, Presented by Thomas A. Cook, Managing Director, Blue Tiger International, February 15, 2018 (60 minutes)

2017

  • Creating Sales Into Foreign Markets, Presented by Thomas A. Cook, Managing Director, Blue Tiger International, December 14, 2017 (60 minutes)
  • APPA Business Edge, Presented by Dave Bolen, Pet Retail Specialist and Consultant, December 13, 2017 (45 minutes)
  • How to Stock Your Toolbox with Resources for Successful Pet Food Exporting, presented by Dennis Lynch, Export Counselor, Food Export – USA and Food Export - Northeast and Joshua Dillard, Deputy Director, Food Export – USA, November 30, 2017 (60 minutes)
  • Take the Fear Out of Exporting and Increase Your International Sales, presented by Jennifer Simpson, Regional Director, Eastern Region, Export-Import Bank of the U.S., November 16, 2017 (30 minutes)
  • Food, Fur and Beyond:   A Fresh Look at Pet Wellness, Presented by David Sprinkle, Research Director, Packaged Facts,  November 8, 2017 (60 minutes)
  • New Trump Administration on International Business: Concerns and Opportunities,  Presented by Thomas A. Cook, Managing Director, Blue Tiger International, October 26, 2017 (60 minutes)
  • Maximizing Your Pet Company's Value in 90 Days,  Presented by Shina Culberson, President of Quist and Moderated by Carol Frank. Managing Director, MHT Partners, October 24, 2017 (60 minutes)
  • Pet Product Marketing in Today's Digital Era, Presented by Tierra Bonaldi, Principal  and Katie Hippert, Digital Media Manager at The Impetus Agency, October 11, 2017 (60 minutes)
  • "I've Gotten the Big Order.  Now What?", Presented by Rick Rockhill, Executive Vice President and Partner at Lucy Pet Products and Carol Frank, Managing Director, MHT Partners, April 25, 2017 (60 minutes)
  • Natural Products, Pet Wellness, and the New Pet Parent, Presented by David Sprinkle, Research Director, Packaged Facts, January 25, 2017 (60 minutes)

2016

  • The Top Mistakes Entrepreneurs Make When Selling Their Business, Presented by Pamela Dennis, PhD, Organizational Development Consultant and Carol Frank, Managing Director, MHT Partners, December 1, 2016 (60 minutes)
  • Import Compliance Update, Presented by Rennie Alston, CEO, American River Group of Companies, November 17, 2016 (60 minutes)
  • Mastering Negotiation Skill Sets, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 27, 2016 (60 minutes)
  • The Ins and Outs of Licensing a Pet Product, Presented by Nicole A. Ressue, Intellectual Property Attorney.  Moderated by Carol Frank, Managing Director, MHT Midspan, September 27, 2016 (60 minutes)
  • Breaking Into the Millennial Mind - Strategies for Recruiting, Retaining & Engaging, Presented by Scott Zimmer, Generational Expert and Keynote Speaker, BridgeWorks, June 16, 2016 (70 minutes)
  • Harmonized Tariff Schedule (HTS) Classification, Determination & Compliance, Presented by Jasmin Marin, Senior International Trade Consultant at American River Group of Companies, June 9, 2016 (60 minutes)
  • Exporting in a Manner Compliant with U.S. Government Regulations, Presented by Sarah Reynolds, Senior Consultant / Trainer and Vice President of Operations, American River Group of Companies, May 4, 2016 (60 minutes)
  • Launching a Brand: Part II in a series on Creating and Launching a Brand, Presented by Rick Rockhill, Managing Partner and Co-founder, Zarhill Partners and Carol Frank, Managing Director, MHT Midspan, April 26, 2016 (60 minutes)
  • Developing a Brand Identity, Presented by Rick Rockhill, Managing Partner and Co-founder, Zarhill Partners and Carol Frank, Managing Director, MHT Midspan, February 4, 2016 (60 minutes)

2015

  • Best Practices for Sourcing Pet Products in China, Presented by  Neil Lenok, Managing Director, American River Group of Companies, December 16, 2015 (60 minutes)
  • Pulling Back the Curtain on Private Equity, Presented by Carol Frank, Managing Director, MHT MidSpan and Jeremy Holland, Principal, The Riverside Company and Owner of Outward Hound, December 15, 2015 (60 minutes)
  • Are you Recall Ready?  Learn How to Be Prepared for the Unthinkable, Presented by Roger Hancock, Founder and President, Recall InfoLink, and John Kirkpatrick, Director of Sales, Recall InfoLink, December 10, 2015 (45 minutes)
  • Best Practices for Dealing with FDA Regulated Imports, Presented by Jasmin Marin, Senior International Trade Consultant, American River Group of Companies, December 3, 2015 (60 minutes)
  • Export AES Compliance Management, Presented by Sarah Reynolds,  Senior Consultant/Trainer and Vice President of Operations, American River Group of Companies, November 19, 2015 (60 minutes)
  • Successfully Raising Capital to Fund Your Growing Pet Business, Presented by Pat Robinson, Business Development Manager, CircleUp, and Carol Frank, Managing Director, MHT MidSpan, October 27, 2015 (60 minutes)
  • Understanding INCOTERMS (International Commercial Terms) and How it Affects Imports & Exports, Presented by Neil Lenok, American River Group of Companies, June 11, 2015 (60 minutes)
  • eveloping Export Sales Opportunities, Presented by Neil Lenok, American River Group of Companies, May 7, 2015 (60 minutes)
  • The Myths and Realities of Pet Industry Mergers and Acquisitions: Revelations from Two Pet Industry M&A Insiders, Presented by Craig Lawson, Co-founder, MHT MidSpan and Carol Frank, Managing Director, MHT MidSpan, April 23, 2015 (60 minutes)

2014

  • Gaining a Competitive Advantage by Importing Your Pet Products, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 23, 2014 (60 minutes)
  • What is a minimum risk pesticide and how is it regulated? Presented by Leslie Garcia and Micah Reynolds, Senior Regulatory Consultants, Technology Sciences Group Inc., October 7, 2014 (60 minutes)
  • How to Select and Manage Your International Carriers, Freight Forwarder, and Custom House Broker, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 2, 2014 (60 minutes)
  • Demystifying Exports:  Exporting is Profitable, Presented by Neil Lenok, Managing Director, American River Group of Companies, August 21, 2014 (60 Minutes)


 
Business Edge 

A multi-faceted program that incorporates webcasts, white papers, networking events, and open forum discussions to drive success for members getting acclimated to APPA and the pet industry. Through Business Edge, members learn about the nuances and dynamics of the pet industry, how to navigate marketplace changes that could impact their business, and become more engaged with their peers. 

For more information about the upcoming schedule of events, visit the Business Edge program page. 


 

APPA e-Update Newsletter

The APPA E-Update is the digital weekly newsletter that provides members with information on association events, industry news, and the most current regulatory issue-tracking available.

Not getting e-Updates? Log-in to your account or contact APPA Member Services.


 

White Papers

White papers are research reports with substantive content that offer great insights to help your business stay ahead of the curve. The content of our white papers offer a roadmap to the themes, challenges, and developments that keep APPA members on the cutting edge of innovation.

Available white papers coming soon!