APPA Market Access Program

The APPA Market Access Program is a suite of services that provide our members with the resources to identify viable new markets and expand their business internationally. Whether you are a U.S. based company looking to take your brand globally, or an international company pursuing opportunities in the U.S., the APPA Market Access Program has something to offer you. Our services include:

Retail Market Tour at Global Pet Expo
Market Research Seminars at Global Pet Expo
Food Export USA Programs
International Food Buyer’s Mission at Global Pet Expo
The Branded Program
Food Show Plus
Market Builder Program

Retail Market Tour at Global Pet Expo

While at Global Pet Expo, join us for a bus tour of 3-4 local retail outlets designed to help you become acquainted with in-store merchandising strategies. Our on-board moderator will guide you through each stop, answering questions and offering insights about the U.S. marketplace, channel trends, and tips for success. The tour includes a continental breakfast, market briefing, and bus transportation. Registration opens in fall 2018. 


Market Research Seminars at Global Pet Expo

APPA National Pet Owners Survey
Based on information from the most comprehensive pet owner demographic study in the U.S., this seminar features an overview of the latest trends in pet products and service consumption as well as a look at generational differences and the role they play in pet ownership.

Key Trends in Global and Developments in Global Pet Care
Covering both the pet food and pet product categories, this seminar presented by Euromonitor International looks at the performance of the pet industry, new trends impacting international markets, and ways to succeed in an increasingly competitive global marketplace.

U.S. Pet Market Trends & Outlook
Presented by Packaged Facts, this seminar explores trends in the pet population, consumer shopping patterns, market drivers, and high-growth segments within the pet industry.

Food Export USA Programs

Food Export USA is comprised of several non-profit state regional trade groups that help small- and medium-sized companies explore exporting. Activities are funded by the United States Department of Agriculture (USDA) Foreign Agricultural Service. APPA has partnered with the agency to provide our U.S. members with information on how to access services that support international trade.

For more information on any of these programs, click on the links below or go to


 The International Food Buyers Mission at Global Pet Expo

A low-cost opportunity for pet food manufacturers and exporters to meet with qualified buyers from around the world.
For registration details and deadlines for the next Mission, click on the link above.


 The Branded Program

Open to pre-qualified applicants that meet eligibility requirements, the program offers 50% reimbursement of your international marketing expenses, including:

  • International website development
  • Package & label modifications
  • Advertising, marketing & public relations materials
  • Product demonstrations and point-of-sales materials
  • Freight costs for samples

Your Global Pet Expo costs may be covered! For more information on eligibility requirements and how to apply, click on the link above.


 Food Show PLUS

This program is an enhancement package that helps to maximize your success as an international tradeshow exhibitor. Services include:

  • Introductions to qualified buyers
  • Market briefings
  • On-site assistance
  • Self-guided retail torus
  • Post-show lead qualifications


 Market Builder Program

The Market Builder Program assists U.S. exporters looking to launch their product in international markets, find new distributors or importers, and receive valuable feedback about their product. The program has two components:

Market Scan: uses in-market representatives to provide in-depth research including a distribution analysis, competitive product shopping, importation analysis, distribution referrals, and target importer profiles.

Rep Finder: an in-market representative facilitates direct meetings between your company and a select group of targeted importers. Includes distributor referrals and a target importer list.