Member Education Resources

 


NEW WEBCAST!
Pet Product Marketing in Today's Digital Era


Date:  October 11, 2017
Time:  2:00 p.m. ET/ 1:00 p.m. CT/ 11:00 a.m. PT
Presented by:  Tierra Bonaldi, Principal, The Impetus Agency

Successful companies know how to seamlessly integrate social media, digital marketing and traditional media to increase their bottom line.  In this webcast, we will discuss how to cut through the confusion of the ever-changing landscape that is online marketing and identify the best traditional media opportunities to promote your company.

You will learn:

  • What makes product information newsworthy to gain the media’s attention
  • How to identify which opportunities are paid versus earned
  • How to determine which social media platforms are most effective for specific purposes
  • Social media advertising tactics and the key performance indicators that truly matter
  • How to engage with influencers and measure campaign success
  • How to best promote your company and brand at industry trade shows
  • Why videos are so important

You will also learn how to leverage your APPA membership with the added benefits it provides for free product promotion, in both traditional and social media.

  • Media opportunity email
  • Product promotions and giveaway opportunities through APPA’s extremely popular Pets Add Life campaign

Click here to register.



 

 

Past SeminarsClick here  to access our webcast archive page. 

APPA Webcast Series TO GO!  Take the APPA Webcast Series on the go with you!  Audio files are now available for Podcast and MP3 Downloads.  Don't forget to print the Presentation Slides and take them along to accompany your audio files. List of Archived Titles: 

  • "I've Gotten the Big Order.  Now What?", Presented by Rick Rockhill, Executive Vice President and Partner at Lucy Pet Products and Carol Frank, Managing Director, MHT Partners, April 25, 2017 (60 minutes)

  • Natural Products, Pet Wellness, and the New Pet Parent, Presented by David Sprinkle, Research Director, Packaged Facts, January 25, 2017 (60 minutes)

  • The Top Mistakes Entrepreneurs Make When Selling Their Business, Presented by Pamela Dennis, PhD, Organizational Development Consultant and Carol Frank, Managing Director, MHT Partners, December 1, 2016 (60 minutes)

  • Import Compliance Update, Presented by Rennie Alston, CEO, American River Group of Companies, November 17, 2016 (60 minutes)

  • Mastering Negotiation Skill Sets, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 27, 2016 (60 minutes)

  •  The Ins and Outs of Licensing a Pet Product, Presented by Nicole A. Ressue, Intellectual Property Attorney.  Moderated by Carol Frank, Managing Director, MHT Midspan, September 27, 2016 (60 minutes)

  • Breaking Into the Millennial Mind - Strategies for Recruiting, Retaining & Engaging, Presented by Scott Zimmer, Generational Expert and Keynote Speaker, BridgeWorks, June 16, 2016 (70 minutes, archive coming soon)


  • Harmonized Tariff Schedule (HTS) Classification, Determination & Compliance, Presented by Jasmin Marin, Senior International Trade Consultant at American River Group of Companies, June 9, 2016 (60 minutes)


  • Exporting in a Manner Compliant with U.S. Government Regulations, Presented by Sarah Reynolds, Senior Consultant / Trainer and Vice President of Operations, American River Group of Companies, May 4, 2016 (60 minutes)


  • Launching a Brand: Part II in a series on Creating and Launching a Brand, Presented by Rick Rockhill, Managing Partner and Co-founder, Zarhill Partners and Carol Frank, Managing Director, MHT Midspan, April 26, 2016 (60 minutes)

  • Developing a Brand Identity, Presented by Rick Rockhill, Managing Partner and Co-founder, Zarhill Partners and Carol Frank, Managing Director, MHT Midspan, February 4, 2016 (60 minutes)

  • Best Practices for Sourcing Pet Products in China, Presented by  Neil Lenok, Managing Director, American River Group of Companies, December 16, 2015 (60 minutes)

  • Pulling Back the Curtain on Private Equity, Presented by Carol Frank, Managing Director, MHT MidSpan and Jeremy Holland, Principal, The Riverside Company and Owner of Outward Hound, December 15, 2015 (60 minutes)

  •  Are you Recall Ready?  Learn How to Be Prepared for the Unthinkable, Presendted by Roger Hancock, Founder and President, Recall InfoLink, and John Kirkpatrick, Director of Sales, Recall InfoLink, December 10, 2015 (45 minutes)

  • Best Practices for Dealing with FDA Regulated Imports, Presented by Jasmin Marin, Senior International Trade Consultant, American River Group of Companies, December 3, 2015 (60 minutes)

  • Export AES Compliance Management, Presented by Sarah Reynolds,  Senior Consultant/Trainer and Vice President of Operations, American River Group of Companies, November 19, 2015 (60 minutes)

  • Successfully Raising Capital to Fund Your Growing Pet Business, Presented by Pat Robinson, Business Development Manager, CircleUp, and Carol Frank, Managing Director, MHT MidSpan, October 27, 2015 (60 minutes)

  •  Understanding INCOTERMS (International Commercial Terms) and How it Affects Imports & Exports, Presented by Neil Lenok, American River Group of Companies, June 11, 2015 (60 minutes)

  • Developing Export Sales Opportunities, Presented by Neil Lenok, American River Group of Companies, May 7, 2015 (60 minutes)

  • The Myths and Realities of Pet Industry Mergers and Acquisitions: Revelations from Two Pet Industry M&A Insiders, Presented by Craig Lawson, Co-founder, MHT MidSpan and Carol Frank, Managing Director, MHT MidSpan, April 23, 2015 (60 minutes)

  • Gaining a Competitive Advantage by Importing Your Pet Products, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 23, 2014 (60 minutes)

  • What is a minimum risk pesticide and how is it regulated? Presented by Leslie Garcia and Micah Reynolds, Senior Regulatory Consultants, Technology Sciences Group Inc., October 7, 2014 (60 minutes)

  • How to Select and Manage Your International Carriers, Freight Forwarder, and Custom House Broker, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 2, 2014 (60 minutes)

  • Demystifying Exports:  Exporting is Profitable, Presented by Neil Lenok, Managing Director, American River Group of Companies, August 21, 2014 (60 Minutes)