Member Education Resources

 



Coming April 25:

"Ive Gotten the Big Order.  Now What?"

Registration coming soon

 

How to make your brand stand out in a retail environment - there is a whole set of tactics and actions that need to happen even before the first product is shipped.  You’ve pushed it in, now how do you pull it through?  In this webcast, you will learn:

  • How selling to the retailer is different from selling to the consumer.       
  • Top 10 “Watch Outs” after your first order.
  • Understanding what type of consumer advertising work and what doesn’t?

This session will be heavily focused on how to take an active role in marketing your products and getting down to the brass tacks.

Sometimes we drink our own Kool-Aid, assume everyone understands our products, and shares the same passion that you do.  We need to take a step back and look at it from a different perspective.  This session will be more tactical versus strategic, so get ready to take notes. This session will include a case study example to illustrate the key points for maximum learning opportunity.

*HANDOUT WILL BE AVAILABLE WITHIN A DAY OR TWO AFTER THE WEBCAST.

 


Past Seminars
Click here  to access our webcast archive page. 

APPA Webcast Series TO GO!  Take the APPA Webcast Series on the go with you!  Audio files are now available for Podcast and MP3 Downloads.  Don't forget to print the Presentation Slides and take them along to accompany your audio files. List of Archived Titles: 

  • Natural Products, Pet Wellness, and the New Pet Parent, Presented by David Sprinkle, Research Director, Packaged Facts, January 25, 2017 (60 minutes)

  • The Top Mistakes Entrepreneurs Make When Selling Their Business, Presented by Pamela Dennis, PhD, Organizational Development Consultant and Carol Frank, Managing Director, MHT Partners, December 1, 2016 (60 minutes)

  • Import Compliance Update, Presented by Rennie Alston, CEO, American River Group of Companies, November 17, 2016 (60 minutes)

  • Mastering Negotiation Skill Sets, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 27, 2016 (60 minutes)

  •  The Ins and Outs of Licensing a Pet Product, Presented by Nicole A. Ressue, Intellectual Property Attorney.  Moderated by Carol Frank, Managing Director, MHT Midspan, September 27, 2016 (60 minutes)

  • Breaking Into the Millennial Mind - Strategies for Recruiting, Retaining & Engaging, Presented by Scott Zimmer, Generational Expert and Keynote Speaker, BridgeWorks, June 16, 2016 (70 minutes, archive coming soon)


  • Harmonized Tariff Schedule (HTS) Classification, Determination & Compliance, Presented by Jasmin Marin, Senior International Trade Consultant at American River Group of Companies, June 9, 2016 (60 minutes)


  • Exporting in a Manner Compliant with U.S. Government Regulations, Presented by Sarah Reynolds, Senior Consultant / Trainer and Vice President of Operations, American River Group of Companies, May 4, 2016 (60 minutes)


  • Launching a Brand: Part II in a series on Creating and Launching a Brand, Presented by Rick Rockhill, Managing Partner and Co-founder, Zarhill Partners and Carol Frank, Managing Director, MHT Midspan, April 26, 2016 (60 minutes)

  • Developing a Brand Identity, Presented by Rick Rockhill, Managing Partner and Co-founder, Zarhill Partners and Carol Frank, Managing Director, MHT Midspan, February 4, 2016 (60 minutes)

  • Best Practices for Sourcing Pet Products in China, Presented by  Neil Lenok, Managing Director, American River Group of Companies, December 16, 2015 (60 minutes)

  • Pulling Back the Curtain on Private Equity, Presented by Carol Frank, Managing Director, MHT MidSpan and Jeremy Holland, Principal, The Riverside Company and Owner of Outward Hound, December 15, 2015 (60 minutes)

  •  Are you Recall Ready?  Learn How to Be Prepared for the Unthinkable, Presendted by Roger Hancock, Founder and President, Recall InfoLink, and John Kirkpatrick, Director of Sales, Recall InfoLink, December 10, 2015 (45 minutes)

  • Best Practices for Dealing with FDA Regulated Imports, Presented by Jasmin Marin, Senior International Trade Consultant, American River Group of Companies, December 3, 2015 (60 minutes)

  • Export AES Compliance Management, Presented by Sarah Reynolds,  Senior Consultant/Trainer and Vice President of Operations, American River Group of Companies, November 19, 2015 (60 minutes)

  • Successfully Raising Capital to Fund Your Growing Pet Business, Presented by Pat Robinson, Business Development Manager, CircleUp, and Carol Frank, Managing Director, MHT MidSpan, October 27, 2015 (60 minutes)

  •  Understanding INCOTERMS (International Commercial Terms) and How it Affects Imports & Exports, Presented by Neil Lenok, American River Group of Companies, June 11, 2015 (60 minutes)

  • Developing Export Sales Opportunities, Presented by Neil Lenok, American River Group of Companies, May 7, 2015 (60 minutes)

  • The Myths and Realities of Pet Industry Mergers and Acquisitions: Revelations from Two Pet Industry M&A Insiders, Presented by Craig Lawson, Co-founder, MHT MidSpan and Carol Frank, Managing Director, MHT MidSpan, April 23, 2015 (60 minutes)

  • Gaining a Competitive Advantage by Importing Your Pet Products, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 23, 2014 (60 minutes)

  • What is a minimum risk pesticide and how is it regulated? Presented by Leslie Garcia and Micah Reynolds, Senior Regulatory Consultants, Technology Sciences Group Inc., October 7, 2014 (60 minutes)

  • How to Select and Manage Your International Carriers, Freight Forwarder, and Custom House Broker, Presented by Neil Lenok, Managing Director, American River Group of Companies, October 2, 2014 (60 minutes)

  • Demystifying Exports:  Exporting is Profitable, Presented by Neil Lenok, Managing Director, American River Group of Companies, August 21, 2014 (60 Minutes)