APPA Pet Business Bootcamp June 7 - 8, 2022
APPA’s Business Bootcamp On-Demand empowers you with a solid framework of business basics with direct applications to the pet industry, as well as advanced strategies for smart growth.
Whether you are an individual looking to get into the pet industry for the first time or a young company wanting to smooth your road to success, this Basic Training takes you through the steps from enlistment to launch and then on to capture the product placement and shelf space of retailers both small and large.
Who on your staff should take this training?
Join up and gain business proficiencies without ever having to break a sweat.
Perfect for new employees and companies looking to work in the pet industry more efficiently, our team of pet industry veterans has collaborated to provide you with a condensed curriculum that can be used as an introduction to the pet industry and an opportunity to strategize a course direction or correction for your business.
View agenda and course information here.
View speaker bio's here
No drill sergeant here. Instead, our dedicated team of industry experts provides you with training, resources, and a valuable one-hour consultation.
Contact memberservices@americanpetproducts.org to learn more about the business consultation.
Join up and gain business proficiencies without ever having to break a sweat.
This program is offered to APPA Members for $199 - Click Here to sign in with your APPA username and APPA1234 as a password (make sure to update your password on TopClass in settings). If you don't know your APPA username contact us at memberservices@americanpetproducts.org.
AND Non-Members for $299 - Click Here to create a username and password in the TopClass platform
Module One
- Panel Discussion: State of the Industry Insights and Outlook
- General Business Basics – Get it Right Out of the Gate
- The Well-Crafted Business Plan
- Product Costing for Success
- Product Pricing and Margin Calculations Demystified
Module Two
Panel Discussion: Pet Ownership During the Pandemic
Marketing for Success: Differentiating Your Company Through Remarkable Marketing
- Consumer Direct Marketing
- Trade Show Participation
- Building a Spectacular Sales Team
- Working with Pet Rep Groups
Module Three
- Learn to Speak “Retail” to Forge Lasting Relationships with Your Retail Customers
- Defining Your E-Commerce Strategy
- Make Sure Your Distributors Love You: Tips to Managing the Supplier-Distributor Relationship
- A Beginners Guide to Intellectual Property and Regulatory Compliance
Click Here to sign up today!
Seeking targeted pet industry knowledge?
APPA’s Pet Business Bootcamp offers 6 hours of digital courses and live Q&A over 2 days of learning.
This program will empower you with a solid framework of business basics that have direct applications to the pet industry, as well as advanced strategies for smart growth. Each day ends with a live Q&A session featuring our consultants and speakers.
APPA’s Pet Business Bootcamp empowers you with a solid framework of business basics with direct applications to the pet industry, as well as advanced strategies for smart growth.
Register Today — Save & Succeed
APPA members save $100 on registration. Limited Time Offer: Register by May 14 and receive a free one-hour consulting session to talk 1:1 with our Bootcamp consultants, PetsPhD about your specific business challenges.
APPA MEMBERS Please log into TopClass with your APPA username and use APPA2022 as the password.
NON MEMBERS Create an account in TopClass
Contact Us if you are having trouble signing in with your APPA username or if you do not know or have a username.
Bootcamp Training
APPA Member: $249
Non-member: $349
Schedule at a Glance
June 7 | 12 – 3 PM EST | Pet Business Basics/Planning
- General Business Basics/Preparing a Business Plan – Get it Right Out of the Gate
- Product Costing and Pricing for Success
- Marketing for Success - Marketing your Company
- Consumer Direct Marketing
June 8 | 12 – 3 PM EST | Taking Your Pet Products to Market/Execution
- Trade Show Participation
- Building a Spectacular Sales Team – Internal or External/Pet Rep Groups
- Your E-Commerce Strategy to Avoid Minefields
- Working with Retailers- Learn to Speak “Retail” to Forge Lasting Relationships with Your Retail Customers
- Working with Distributors: Tips to Manage the Supplier-Distributor Relationship