APPA Public Relations Program



APPA’s Marketing Communications Department and The Impetus Agency promote pet ownership and the pet product industry by creating a gateway between APPA members, the media and pet owners.  


Member Spotlight-Press Releases

As an APPA member, your products can be included in trend-themed press releases that are distributed over the wire and sent directly to major media outlets nationwide. These include such topics and holiday gift guides, hot new products, and animal related observances. Look for opportunities in the weekly newsletter, the APPA e-Update, or go to the APPA Press Center for a list of recently published press releases. 


Pets Add Life Campaign 

Member products can also be featured on APPA’s hugely successful social media campaign Pets Add Life. With big followings on platforms such as Facebook, you can get involved through contests and giveaways that get your products in front of hundreds of thousands of consumers at no cost.  Contact Jennifer Skelley, Director of Communications & Public Relations, at




Discount Public Relations & Marketing Services

If you are interested in taking your marketing efforts to the next level with a personalized marketing plan that solely promotes your company and its products, then these discounted services could be just what you need!  Dedicated marketing professionals from the Impetus Agency will help you develop an individualized plan to meet your marketing objectives. 

APPA members get a 20% discount on services including:  


Branding & Product Assessment
Strategic Marketing Plans
Focus Group Testing
Graphic design
Logo design
Brand positioning
Key Message Development

PR & Media Relations
Press Release Writing and Distribution
Press Kits

Social Media
Marketing and advertising across all platforms
Online Influencer Product Review and Endorsement Campaigns
Content creation
Blogger relations
Conversation Monitoring and Engagement
Product videos & YouTube channels

Sales Assistance
Trade and consumer show marketing
New Product Launches
Booth Design and Promotions
Product Award Nominations
Sales Kits, Presentations and Materials
Advertising Design & Media Buying


 For more details on The Impetus Agency’s services, please contact Tierra Bonaldi or Julie Rowe at The Impetus Agency at 775-322-4022 or or


 About The Impetus Agency

There's nothing more loyal than a good pet... except maybe a good customer. As the most experienced agency in the pet industry, the professionals at The Impetus Agency have an understanding of the pet owner and their decision-making process unparalleled to that of any other agency. The agency’s extensive knowledge of pet owners and the nuances of marketing pet products makes them the perfect partner. That’s why they’ve been APPA’s partner for 15 years. They have worked with some of the largest companies to small startups and bring you a team of marketing professionals with extensive experience in the pet industry who know the best methods to reach your target consumer, build buzz and awareness and help you drive sales.