CHRISTCHURCH, NEW ZEALAND (September 17, 2025) –
Natural Pet Food Group, the parent company of K9 Natural and Feline Natural, is proud to announce a new partnership with Pet Valu, Canada’s leading specialty retailer of pet food and supplies. This collaboration marks a significant milestone in K9 and Feline Natural’s mission to deliver optimal, science-backed pet nutrition to more pet parents across North America.
Through this partnership, K9 Natural and Feline Natural’s portfolio of freeze-dried, canned, and supplement products will now be available at Pet Valu stores nationwide, offering Canadian pet owners greater access to high-quality, functional nutrition.
“As demand for health-focused pet foods continues to grow, Pet Valu is the perfect partner to help us expand our reach and impact,” says Michael Harrison, the Sales Executive for Western Canada at Natural Pet Food Group. “Together, we’re empowering pet parents across Canada with access to nutritionally superior, high protein diets that support long-term health and vitality.”
The partnership aligns with strong market trends: North American pet parents are increasingly seeking premium, natural, and functional foods that address sensitivities, allergies, and chronic conditions, while also supporting overall wellness. With products formulated under the guidance of world-leading animal nutritionists and made with ethically sourced, sustainable proteins from New Zealand, K9 Natural and Feline Natural are setting new standards for quality and transparency in pet nutrition.
This collaboration follows Natural Pet Food Group’s recent U.S. expansion through Pet Food Experts (PFX) and underscores the company’s commitment to making high-quality nutrition more accessible to pet parents everywhere.
Natural Pet Food Group, the parent company of K9 Natural and Feline Natural, is dedicated to redefining pet nutrition with premium foods for dogs and cats. Crafted in New Zealand with ethically sourced proteins and guided by science, their recipes provide functional health benefits while delivering irresistible taste pets love. For more information, visit www.k9natural.com or www.felinenatural.com.
Pet Valu is Canada’s largest specialty retailer of pet food and pet-related supplies, known for its knowledgeable staff, community involvement, and commitment to pet wellness. With hundreds of locations across the country, Pet Valu is a trusted destination for pet parents seeking quality products and expert advice.