Get the story behind the hottest industry startups featured at Global Pet Expo 2025.

Ten Lives is on a mission to revolutionize feline veterinary care by making it more accessible, efficient, and cat-friendly. Through its hybrid model, Ten Lives combines virtual consultations with in-home veterinary visits, reducing stress for both cats and their humans. Their team of licensed vets and tech-enabled care coordinators deliver personalized, preventive care tailored to each cat’s unique needs. By meeting cats where they’re most comfortable—at home—Ten Lives is helping pet parents prioritize wellness and avoid costly, last-minute trips to the clinic.

SwiftPaws is bringing professional-level enrichment to pet owners everywhere with its innovative home lure coursing kits. Originally designed for canine athletes, SwiftPaws turns high-energy play into a safe, structured activity that stimulates both mind and body. With easy-to-set-up systems and customizable courses, dogs of all breeds and sizes can chase, run, and exercise in a way that’s fun, fulfilling, and vet-approved. Backed by its appearance on Shark Tank and a growing community of enthusiastic pet parents, SwiftPaws is redefining what active play looks like at home.

TeleTails is making veterinary care more accessible with a user-friendly telehealth platform that connects pet owners to their own trusted veterinarians—anytime, anywhere. Built by vets for vets, TeleTails enables clinics to offer virtual consults, streamline follow-ups, and improve continuity of care without sacrificing personal connection. With secure video, messaging, and payment tools, the platform helps practices extend their reach while giving pet parents peace of mind between visits. TeleTails is bridging the gap between in-person and virtual care, empowering better outcomes for pets and providers alike.

Unruffled Pets is dedicated to enhancing pet well-being through thoughtfully designed, vet-approved products that promote calm and comfort. Their lineup, including anxiety-relief solutions like calming beds and soothing wraps, combines science-backed materials with stylish, durable designs to support pets through stressful moments. By prioritizing both effectiveness and pet parent appeal, Unruffled Pets helps animals feel safe and relaxed, making every day calmer for pets and their families.

Pet Madness takes pet safety and wellness to the next level with the White Matrix Brain & Collar—a sleek, smart collar system that combines GPS tracking, virtual ID, and real-time health monitoring in one lightweight design. Featuring a dual-layer VGPS containment system and an emergency-mode virtual name tag, it keeps pets safe and easily identifiable without physical tags. Built with a waterproof, mold-resistant Biothane strap and designed to integrate with a growing smart ecosystem, the White Matrix offers a modern, modular solution for connected, proactive pet care.

DogOffIt offers a stylish, no-fuss solution to protect your furniture from pet damage—no training required. Offered in a variety of sizes, the dog barrier is designed to deter pets from jumping, chewing, or scratching on chairs, recliners, and other upholstered surfaces. Simply place it on the seat, arm, or headrest, and its durable, high-quality construction does the rest. With sleek designer covers (sold separately) that blend into your home decor, DogOffIt helps keep your favorite spots free from hair and wear—while keeping your living space tidy and pet-friendly.

Artie is the first smart pet feeder designed exclusively for fresh, home-cooked meals—bringing real food and convenience together at the push of a button. About the size of a coffee maker, Artie uses steam and hot water to gently cook pre-portioned meals in under three minutes, unlocking fresh flavors and serving them at Prey Temperature™ for optimal taste and digestion. Simply insert the meal, press the button, and let Artie’s barcode-scanning tech handle the rest. With built-in portion control, easy cleanup, and four stylish color options, Artie makes it effortless to serve warm, nourishing meals your dog will love—day after day.

Innovative Pet Lab is transforming pet wellness with science-driven, at-home testing designed to give pet parents actionable insights into their pets’ health. Inspired by a beloved dog’s journey, their comprehensive gut health test uncovers hidden digestive issues before they become serious, enabling personalized nutrition and care plans tailored to each pet’s unique needs. By making advanced diagnostics accessible from home, Innovative Pet Lab empowers owners to proactively support their pets’ well-being and longevity with confidence.