Pet Industry Articles & Pet Owner Trends | American Pet Products Association Blog

Now Welcoming Technology Suppliers to the APPA Community

Written by Patrick O'Brien | Sep 23, 2024 5:31:23 PM

The APPA community continues to grow and evolve towards tomorrow, and we’re thrilled to introduce our newest supplier membership category: Technology Suppliers. As the pet industry advances, cutting-edge technology is vital for delivering superior products, streamlining operations, and enhancing customer experiences. Now is the perfect time to position your technology solutions in front of the top pet manufacturers in the industry.
This expansion aims to bring even more innovation into the pet industry by offering unmatched resources, valuable networking opportunities, and insightful industry data. Together, we can revolutionize pet care with smarter, more efficient technological solutions.

Let APPA Help You Grow Your Business

To thrive as a Technology Supplier in the pet industry, a business must stay informed about industry-specific trends, build strategic partnerships, and keep pace with rapid technological changes. The pet sector is constantly evolving due to shifts in consumer preferences, new regulations, and emerging technologies. With an APPA membership, you gain access to the most up-to-date market research, regulatory guidance, and expert insights.

Pet businesses constantly seek top-tier technology solutions to boost efficiency and deliver superior products. Building connections and fostering partnerships with key players in the industry is critical for growth. However, long-term success requires consistent innovation and the ability to adapt. APPA’s industry-leading tools, reports, and networking events provide the competitive edge you need to maintain relevance and stay ahead of the curve.

As a leading technology supplier, your knowledge and insight make you the perfect thought leader to help advance the pet industry as it approaches its forecast revenue growth of over $50 billion in the next 6 years. An APPA membership can provide you with the platform and the resources to showcase your knowledge and thought leadership through its premier virtual and in-person events and educational series.

Why Now? The Timing is Perfect

According to APPA’s 2024 State of the Industry Report, Millennials currently make up the highest generational demographic of pet owners, however, Gen Z is the fastest-growing demographic as these individuals are aging into ownership. In addition, these younger generations are seeking and adopting technology solutions more frequently to care for their pets. Companies are now increasingly investing in technology to meet rising consumer demands and preferences.

Technology Suppliers are essential to this expansion, making now an ideal time to leverage APPA’s extensive network and resources. Whether you want to attract new clients, stay informed about market trends, or boost your brand’s visibility, an APPA membership offers the support and tools necessary to excel.

New supplier members can also showcase their products and build relationships at Global Pet Expo 2025, one of the most prominent events in the pet industry! For any Technology Supplier aiming to stand out, this expo is a must-attend. APPA is dedicated to ensuring that new members are fully integrated into the event with tailored sessions and exhibitor advantages specifically designed for technology-focused businesses.

Join Us in Shaping the Future of the Pet Industry

The American Pet Products Association is more than a trade organization—it’s a dynamic community of visionaries, leaders, and collaborators dedicated to advancing the pet industry. The addition of the Technology Suppliers membership category creates opportunities for more businesses to enter this fast-growing and innovative market.

If you’re ready to elevate your business, now is the perfect time to join APPA. Become part of this expanding network, and together, we can continue delivering state-of-the-art technology solutions that benefit pets and their owners worldwide.

For more information on how to join the Technology Suppliers membership, submit our inquiry form or contact our membership team today. We look forward to welcoming you to the APPA community!