Habitat design has become a defining priority for today’s fish and reptile owners, reshaping both the emotional and practical dimensions of pet care. What was once considered a basic setup—a tank, a terrarium, a few essential accessories—has evolved into a carefully curated environment that reflects an owner’s commitment to long-term wellness, enrichment, and personalized care. APPA’s 2025 Fish & Reptile Report reveals the significant shift that has occurred: half of fish owners now own acrylic tanks, custom-built aquariums are rising sharply among saltwater enthusiasts, and Interest in reptile enrichment furniture has surged, with more owners planning to purchase these products (a 56% increase since 2018).
This growth represents more than an interest in premium products; it reflects a cultural shift similar to what we’ve seen across the broader pet industry. Owners increasingly approach habitat quality in the same way they approach their own environments—prioritizing comfort, aesthetics, personalization, and long-term health outcomes. For many, aquariums and terrariums are no longer functional enclosures; they are intentional, wellness-driven ecosystems designed to support natural behaviors and enhance daily living for both pets and owners.
As a result, modern habitats have transitioned from optional upgrades to essential components of responsible pet ownership.
Acrylic and custom-made aquariums are transforming how fish owners view their tanks. Half of fish owners own acrylic, up significantly since 2018, and saltwater enthusiasts are driving a surge in bespoke setups, with 43% investing in custom tanks, a nearly 20% increase from just last year.
These choices speak to a new mindset: owners want tanks that feel intentional. They want designs that integrate seamlessly into their homes, offer ample space for advanced equipment, and create a visually striking environment that enhances the overall fishkeeping experience.
Retailers and manufacturers who cater to this desire for personalization, through modular systems, curated design options, or premium finishes, can capture a growing, high-value segment of the market.
Lighting has quickly become one of the most influential upgrades in both freshwater and saltwater setups. Among saltwater fish owners, 79% use aquarium lighting, and more than half plan to invest in this area in the coming year. Freshwater owners show similar momentum.
While lighting once served primarily functional needs, it is now central to tank aesthetics, health support, and owner expression. Programmable lighting, customizable color spectrums, and sleek designs are becoming essential features rather than add-ons.
Why lighting matters more than ever:
Reptile owners are also raising the bar for habitat quality. APPA’s data shows a 56% increase since 2018 in owners planning to purchase cage furniture; a clear indicator that enrichment is becoming part of core reptile care rather than a secondary upgrade.
This investment reflects a deeper understanding of species-specific needs. Today’s reptile owners want enclosures that encourage climbing, burrowing, basking, and exploration. They increasingly prefer naturalistic designs that mirror wild environments and support healthier, more active pets.
For manufacturers, the opportunity lies in creating cohesive, enrichment-forward product lines. Retailers can reinforce this shift by showcasing complete habitat builds that demonstrate how décor, lighting, heat, and furniture work together to support reptile wellness.
Across both fish and reptile categories, personalization is emerging as the new baseline. This reflects broader cultural influences, including greater exposure to high-end setups online, rising knowledge among owners, and a growing desire to integrate habitats into the visual identity of the home.
Owners are no longer satisfied with minimal setups. They want environments that feel curated, purposeful, and expressive of the bond they share with their pets. This mindset is transforming the habitat category into one driven by aesthetics, emotional value, and long-term planning.
For companies in the pet industry, the path forward centers on making elevated habitats approachable and aspirational. Manufacturers can prioritize modular systems that provide owners with a clear upgrade path, while retailers can utilize full-display builds to inspire customers and reduce decision fatigue.
Strategic opportunities include:
These efforts help reposition habitats not as a checklist purchase, but as an evolving part of the owner’s relationship with their pet, one that enhances loyalty, trust, and repeat purchasing.
The Big Picture: Premium Habitats Are Reshaping the Market
The move toward custom aquariums, advanced lighting, and enriched reptile environments signals a lasting transformation in how owners approach pet care. This is not a short-lived trend—it is a shift in expectations. Owners want beauty, function, and enrichment built into their habitats, and they are willing to invest accordingly.
Manufacturers and retailers who recognize the emotional and aesthetic drivers behind this shift will be best positioned to innovate and lead the way. For deeper insights and actionable strategies, access APPA’s full 2025 Fish & Reptile Report.
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