APPA Generational Report

APPA Generational Report Volume 1

The APPA National Pet Owners Survey: Generational Report examines pet ownership by generation to identify trends, changes and new opportunities in the pet products market.

The Baby Boomer generation has been an integral part of the growth of pet ownership over the past two decades and represents the largest segment of pet owners. With Baby Boomers facing questions about whether they can continue to care for pets and whether they plan to get a new or replacement pet, and Millennials contemplating whether to become first-time pet owners, this report explores the changing landscape of the pet products market space, as well as the opportunities created in this environment.  Understanding generational trends is increasingly important as they take on a substantial role in defining the pet products marketplace.  

Based on the 2015-2016 National Pet Owners Survey, the Generational Report analyzes all aspects of pet ownership by generation in terms of Gen Y (Millennials), Gen X, Baby Boomers and Builders.

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Topics reported include:

  • Media usage
  • Online purchasing
  • Types of pets owned
  • Health benefits of pet ownership
  • Reasons for not currently owning a pet
  • Many more

This report also specifically explores dog and cat ownership by generation, including:

  • Where the pet was obtained and the average amount spent
  • Veterinarian visits
  • Flea and tick product usage
  • Types of food
  • Treats
  • Specific expenses for dog and cat ownership
  • Toy and gift purchases
  • Benefits and drawbacks of ownership
  • What a pet owner would do if their pet died